ANZIIF Webinar: Insurance Culture and Customer Experience 2022 | ANZIIF | 17 May 2022 | Online

A happy customer is more likely to become a loyal customer. For insurers, it is crucial to develop a customer experience strategy that delivers a positive experience from a client's first interaction.

For many, insurance is viewed as a commodity product that is not liked, but must be purchased. It is often associated with negative events such as illnesses or accidents, so insurance providers can already be on the backfoot when a customer first engages with them.

From a client’s first interaction with a brand, a strategic approach to building client relationships is crucial to business success.

In this webinar, two industry leaders from Honan Insurance Group — Steve Pappas and Eliza White — join us to explore the considerations every brand should make when developing their customer experience strategy.

Taking inspiration from one of Honan’s four core values, ‘We See Our Clients’, Steve and Eliza will discuss how their approach is anchored on being a partner, not just a transactional broker, and striving to add more, do more and create a genuine difference for clients.

During this session, you will learn how to ensure a positive customer experience, including:

• Establishing a Service methodology
• The importance of gathering and understanding your brand's Net Promoter Score (NPS)
• The impact of a positive customer experience on loyalty, customer retention and brand advocacy
• The advantages of an innovative culture and diverse workforce to support this strategy
• How to change a negative customer perception into a positive one through your customer engagement

Are you providing a high-quality experience that creates lifelong customer relationships based on genuine communication, actions and trust?

2022 Speakers

Eliza White
Managing Director - Honan Asia, Honan

Steve Pappas
Head of Global and Networks, Honan

2022 Partner

SUPPORT:
• JB-HI FI Solutions