Athletic Greens Unleashes Untapped Potential and Accelerates Growth with Commercial Intelligence 2023 | Association of National Advertisers (ANA) | 10 August 2023 | Webinar
Venue
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| Event Date | Thu Aug 10 EDT (over 1 year ago) |
| Location | Webinar |
| Region | Americas |
Details
Brands invest in marketing to fuel growth, but it can be challenging to feel confident in how much growth it can deliver.
Unfortunately, growth planning and marketing optimization opportunities are not clear when companies are relying on conventional performance measurement programs to evaluate multi-channel marketing campaigns.
By attending this webinar, you’ll understand:
• How commercial analytics integrates a broad channel mix – including offline channels – to deliver commercial intelligence businesses can depend to accurately measure ROI.
• What incremental measurement methodologies and live insights can drive marketing campaign effectiveness.
• The importance of working with cross-functional stakeholders to understand business needs, remove silos and deliver value across the organization.
• How commercial analytics can forecast business performance and support organizational goals.
Speakers
2023 Speakers
John Virzi
Sr. Director Client Engagement Team, Analytic Partners
Lindsay Noyes,
SVP Growth, Acquisition & Lifecycle Marketing, Athletic Greens