Tue Aug 3 AEST - Wed Aug 4 AEST (3 months ago)
In your timezone (EDT): Mon Aug 2 7:30pm - Tue Aug 3 9:40pm
The last 12 months has seen immense change, especially for B2B marketers. Buyer behaviour has shifted dramatically and we have now entered the “attention economy” era where getting your message to connect during the consideration stage of the buyer journey has become near on impossible... Or has it?
For the clever modern marketer who has been able to embrace and advance effectively in the tactics of personalisation, Account Based Marketing (ABM), marketing automation and has won over the support of their sales teams – these are the marketing wizards that are driving significant marketing ROI and revenue through digital.
Director Marketing A/NZ, Minecast
Head of Marketing and Communications, ABB
Former Chief Digital and Marketing Officer, Fuji Xerox Singapore
Marketing Lead APAC, Khoros
Marketing Communications Leader, A/NZ, GE Healthcare
Deputy Managing Director, IQPC Australia
Director Clients, Marketing & Communications, WSP in Australia & New Zealand