B2B Marketing 2018 | Forrester Research | 25 October 2018 | JW Marriott Austin, 110 E 2nd St, Austin, TX 78701, USA
Venue
JW Marriott Austin
JW Marriott Austin, 110 E 2nd St, Austin, TX 78701, USA
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| Event Date | Thu Oct 25 EDT - Fri Oct 26 EDT (about 6 years ago) |
| Location |
JW Marriott Austin
110 E 2nd St, Austin, TX 78701, USA |
| Region | Americas |
Details
Winning The Modern B2B Buyer
B2B Marketing 2018 brings together 300+ marketing leaders from IT technology, software, financial services, business services, manufacturing, and more to discover, discuss and shape today's marketing landscape. At B2B Marketing 2018, you'll learn how to make the right decisions about people, processes, and technologies to drive customer acquisition, engagement, retention, and delight.
Who Attends
This Forum is relevant to people of all roles and titles who are responsible for b2b marketing and technology strategy. If you are responsible for or are working on some of the following, you should attend:
• Account-Based Marketing (ABM)
• Brand Management
• Channel Marketing
• Customer Experience
• Demand Generation
• Lead-To-Revenue Management
• Marketing Measurement and Analysis
• Marketing Automation
• Marketing Mix Modeling
• Marketing & Sales Alignment
• Predictive Analytics
• Sales Transformation
• Social Marketing
• Content Marketing
Speakers
2018 Speakers:
Deb Calvert
President, People First Productivity Solutions
Kurt Ebenhoch
Vice President of Communications, TrueBlue Inc.
Maggie Lower
Chief Marketing Officer, TrueBlue Inc.
Caroline Robertson
VP, Research Director, Forrester
Penny Wise
Director of Industrial Marketing, 3M
Chris Kingman
Director of International Enablement, TransUnion
Jay McBain
Principal Analyst, Forrester
Lori Wizdo
VP, Principal Analyst, Forrester
Nick Barber
Analyst, Forrester
Mark Bartlett
Chief Experience Officer, FPX
Elizabeth Beard
Senior Sales Trainer, Forrester
John Bruno
Senior Analyst, Forrester
Steven Casey
Principal Analyst, Forrester
Collin Colburn
Analyst, Forrester
Robert Gordon
Head of Digital Transformation , Hustle
Brigitte Majewski
VP, Research Director, Forrester
Tyler McDaniel
VP, Business Technographics®, Forrester
Melissa Parrish
VP, Group Director, Forrester
Laura Ramos
VP, Principal Analyst, Forrester
Mary Shea
Principal Analyst, Forrester
Allison Snow
Senior Analyst, Forrester
Shar VanBoskirk
VP, Principal Analyst, Forrester
Sponsors & Partners
2018 Sponsors:
PLATINUM:
• FPX
GOLD:
• Accenture Interactive
• Lattice
• Percolate
SILVER:
• Mediafly
VISIBILITY:
• Grapevine6
• activate
• BRUNNER
• conversica
• Demandbase
• Highspot
• Hustle
• Kapost
• ORACLE
• PathFactory
• Smarte
• Spotlight
• Triblio
• Troparé Inc.
• TR trustRadius
• WHEREOWARE