B2B Marketing Conference: A Virtual Experience 2021 | Association of National Advertisers (ANA) | 24 March 2021 | Virtual Event

Get ready for learning, inspiration, and connections! This year, we’ve reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We will celebrate the successes, share compelling case studies and insights, and build new relationships.

Through it all, we will showcase the four global growth priorities, endorsed by more than 300 CMOs on the Global CMO Growth Council, that when implemented will drive business and grow sales through B2B marketing: brand creativity and media; data, technology, and measurement; talent and marketing organization; society and sustainability.

2021 Speakers

Abhijit Shome
Vice President, Global Digital Marketing, Mastercard

Tara Agen
Global Head and VP, Marketing Planning, Operations and Office of the CMO, HP Inc.

Dean Aragon
CEO Shell Brands International & Global VP Brand, Shell Brands International AG

Michelle Bandler
Managing Director, Tech B2B, Google

Teresa Barreira
Chief Marketing Officer, Publicis Sapient

Julie Bernard
Chief Marketing Officer, Tradeswell

Samantha Bonamour
Global Head of Marketing Architecture and Platform Services, HP, Inc.

Bill Borrelle
Chief Marketing Officer, Pitney Bowes

Patti Cocciolo
Global Account Director, The Hatch, Cisco

Frank Cooper
Senior Managing Director & Global Chief Marketing Officer, BlackRock

Sonia David
Senior Director, Business Marketing Practice, ANA

Craig Duxbury
President, Client Services, Stein IAS

Dave Edelman
Industry Leader

Dan Gliatta
Founder and Chief Growth Officer, Cargo

Lindsey Greathouse
B2B Marketing Senior Manager, Lenovo NA

George Hammer
Chief Content Officer, IBM

Nikki Hawke
Chief Marketing Officer, Hivestack

Melanie Heroux
Executive Director, Strategic Marketing and Client Intelligence, The Depository Trust & Clearing Corporation (DTCC)

Maroun Ishac
Director, Business Development, Intel

Marc Johnson
General Manager and Chief Marketing Officer, Bombora

Cristina Jones
Senior Vice President, Salesforce Studios

Anne Kawalerski
Global Chief Marketing Officer, Bloomberg Media

Marc Keating
Chief Innovation Officer, Stein IAS

Jill Kouri
CMO, Americas, JLL

Bob Liodice
Chief Executive Officer, ANA

Jon Lombardo
Global Brand Strategy Lead, LinkedIn

Michelle Lynn
Global Head, Data Science & Insights, Bloomberg Media

Jamie Mallinger
Chief Revenue Officer, VetSource

Michael McLaren
Global CEO, Merkle B2B Group

Lisa Mcleod
Founder, McLeod and More, Author of Selling with Noble Purpose

Michael Mendenhall
SVP, CMO, CCO, TriNet

Robert Morton
Vice President, EMEA Sales, NI

Nick Primola
Executive Vice President, CMO Masters Circle, ANA

Raja Rajamannar
Chief Marketing & Communications Officer, Mastercard

Matthew Schwartz
Editor, B2B Marketer, ANA

Stefan Svardenborn
Global Marketing & Communications Leader, formerly Tetra Pak, Trelleborg and P&G

Bill Tucker
Group Executive Vice President, ANA

Ana Villegas
Chief Marketing Officer, NI

Sean Whiteley
Co-Founder & President, Qualified

Rob Whitney
Vice President, Global Marketing, Univar Solutions

Bill Zengel
Senior Vice President, Business Marketing Practice, ANA

2021 Sponsors

B2B MARKETING PARTNERS:
• Bloomberg Media
• Google
• LinkedIn
• Tiktok
• Merkle B2B
• Stein IAS
• TriNet

ANA STRATEGIC PARTNERS:
• Accenture Interactive
• Active International
• A+E Networks
• Dentsu
• Disney Advertising Sales
• Facebook
• Google
• Meredith
• Pandora
• Pinterest
• Twitter
• United States Postal Service

ANA AUDIO PARTNER:
• iHeartMedia

ANA LAW PARTNER:
• Reed Smith