Venue
Crown Melbourne
Crown Melbourne, 8 Whiteman St, Southbank VIC 3006

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Event Date Wed Nov 9 AEDT - Thu Nov 10 AEDT (about 2 years ago)
In your timezone (EST): Tue Nov 8 8:00am - Wed Nov 9 8:00am
Location Crown Melbourne
8 Whiteman St, Southbank VIC 3006
Region APAC
Details

We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)

Speakers

2022 Speakers

Angela Kent
Global CMO, andmarketing teams

Jo Reilly
Head of Brand & Marketing
B2B marketing in banking, financial services and insurance.

Natalie Truong
CMO Mercer b2b marketing conference melbourne australia

Kate Young
Head of Customer Centricity and Capability
Building an in-house, accredited marketing academy at ANZ

Andy Lark
Former CMO b2b marketing conference melbourne australia 2022

Tim Beveridge
CMO Future focus- B2B marketing in 2023 and beyond

Harvey Sanchez
Chief Customer & Marketing Officer, Building ONE unified Sales and Marketing practice for the modern B2B buying journey

Janet Shi
Head of APJ Marketing - Marketplace, Driving Hyper Growth at AWS Marketplace

Andrew Braun
General Manager Marketing

Ben Colman
CMO

Amy Goodes
Head of Marketing - Business and Agribusiness

Amy Read
General Manager - Customer Marketing, A strategic approach to Customer Marketing

Karen Dumville
Global Head of Marketing Operations, Marketing operations & data-driven transformation

Carolyn Agombar
Head of Demand Marketing APAC, Demand Generation across APAC - From

Ljubica Radoicic
Revenue Marketing Director APAC, Revenue Marketing - Learn how to start and scale your revenue marketing

Joanne Woo
Global Head of Marketing – Process Industries

Elly Bloom
Executive GM Marketing, Business Bank, Integrating & Aligning Marketing and Sales – long vs short term strategy

Caroline Raj
Senior Marketing Director, Leveraging NPS as a secret source in B2B marketing

Monica Vecchiotti
VP, Customer Experience, Building a B2B CX strategy

Trisca Scott-Branagan
CMO, Building brand and driving revenue growth

David Nicholls
Sales and Marketing Director, B2B2C – Managing field sales and company owned retail network, Bunnings and diverse B2B businesses

Jane Betschel
Head of Marketing & Digital ANZ, How to make impactful customer connections with a modest marketing budget

Kim Robertson
Head of Marketing – AU Corporate Traveller | Flight Centre Business Travel b2b conference melbourne

Belinda Charleson
Global Channel Marketing Director, Partner/Channel Marketing – Maximising business value with partners

Daniel McDermott
Senior Marketing Director, APAC, Content Marketing – Convincing HQ to pilot a local, non-branded newsroom to drive demand and inbound leads

Louise Lysaght
VP Customer Experience, CX: Customer to Insights to Product dev to Adoption to Loyalty

James Kissell
Global Director Vertical Marketing & Member Global ABM Board, ABM – Vertical marketing, insights, segmentation and personalisation

Dina Tinkler
Chief Brand Officer, Balancing B2B and B2C in BFSI

Jennifer Kreutzer
Global VP of Marketing, Increasing customer acquisition, engagement and retention through multi-channel marketing

Jason Perera
Director, Customer & Technology, B2B Marketing in Professional Services

Fraser McNaughton
CMO, The digitally enabled professional services firm – Driving and building digital capability

Agnes So
Head of Customer Support & Engagement, Customer Experience, Support and Engagement

Mariam Nouel
Demand Generation & Content Strategy Leader APAC

Sarah Tucker
Head of APAC Marketing Linkedln b2b marketing conference melbourne b2b

Kat Warboys
Marketing Director, APAC, Mastering the art and science of CX

Duncan Egan
VP DX Marketing, APAC & Japan, Personalised digital experiences in the B2B world

Meredith O’Ryan
Director, Integrated Campaigns APJ, Hitting short-term targets, whilst planning for long-term

Stuart Jaffray
Managing Director, B2B Marketing in IT, Tech, SaaS and Cloud, bobbi mahlab b2b marketing leaders conference sydney

Bobbi Mahlab
Founder and Chair, 20 years of B2B content marketing across financial services, healthcare, tech, engineering and associations

Andrew Everingham
Founder & CEO, Forum Chair and MC - Creating executive engagement

Mari Kauppinen
Managing Director APAC, ABM - How to get started, organisational pre-requisites and how to set up for future scale from scratch

Vanessa Lyons
General Manager, Effectively reaching your target audience through media

Jake Phibbs
Director of Sales, ANZ & SEA
Engagement as a new focus for Demand

Janine Pares
Founder and MD, Customer Journey Mapping as the secret sauce for Alignment

Mona Lolas
B2B Solutions Partner APJ, B2B Marketing in Professional Services, kristy albers b2b marketing leaders conference sydney

Kristy Kelly
General Manager, Helping B2B marketers secure larger budgets and a firm seat at the leadership table

Emma Roborgh
Founder & CEO, Turning marketing departments into revenue generating machines

Sponsors & Partners

2022 Partners

HEADLINE PARTNER:
• HubSpot

PLATINUMS PARTNERS:
• Adobe
• asana

CONTENT MARKETING & COMMS PARTNER:
• Mahlab

GOLD PARTNER:
• GreenHat

EXECUTIVE ENGAGEMENT PARTNER:
• CAPITAL-e

B2B GROWTH AGENCY PARTNER:
• The Marketing Practice

SILVER PARTNER:
• ThinkNewsBrands

DXP PARTNER:
• Progress Sitefinity

GLOBAL LEAD GEN PARTNER:
• Selling Simplified

APAC STRATEGY PARTNER:
• thinksmartmarketing

BRONZE PARTNER:
• ON24

ASSOCIATE PARTNERS:
• Bynder
• S2W Media

RECRUITMENT PARTNER:
• B2B Marketing Talent & Recruitment