Bank Marketing Conference 2021 | American Bankers Association (ABA) | 27 September 2021 | Austin, Texas/Virtual Conference

Well-built marketing starts with the right materials. Plan for every platform with the elevated content and practical strategies only ABA Bank Marketing Conference provides. From expert guidance, built-in time for banker-to-banker discussions and high-level thinking, it’s everything you need to build better marketing.

Why you should attend:
• Networking Unparalleled - Surround yourself with others in the field to find inspiration, conversation and new ways of doing business.
• Practical, Relevant Content - 40+ sessions for you to choose from, ensuring you’ll return back to the bank ready to go with new ideas.
• Earn Continuing Education Credits - Earn a minimum of 12 CFMP credits to maintain your credentials.

What to expect?
Content, Convenience and Value – all in one virtual experience!
We know nothing stops bank marketers from getting the job done, and nothing stops us from delivering you the content, ideas and inspiration you need to help you achieve your business and career goals. At Bank Marketing Conference, you’ll get all of this and more—delivered directly to you, at an incredible value.

Content
Bank marketing’s most powerful event is packed with:
• 30+ real-world and inspirational sessions for banks of all asset sizes that you can view live or on demand on your own time.
• A super lineup of expert keynotes, including Duncan Wardle, Andrew Davis, Erica Dhawan and Mark Schaefer
• Industry partners offering the latest solutions for your brand and business.
• Career advancement for current and potential CFMPs. Earn 14 CFMP CE credits for attending. Or, plan your path to CFMP by chatting with us in the virtual ABA booth.
• Discuss marketing’s hot topics with your peers: advocating for larger budgets, improving the customer experience, digital marketing and more. Plus, you’ll also have a chance to win a 2022 CFMP Career Building Bundle to prep and sit for your CFMP exam.
• A cool event app where you can connect with peers. Think of it as a social media platform for just bank marketers. Plus, the attendee with the top engagement on the app will receive a prize!

2021 Speakers

Andrew Davis
Bestselling Author and Marketing Expert

Kim Snyder
CEO & Founder, KlariVis

Andrea Olson
CEO, Pragmadik

Justin Dunn
SVP, Chief Marketing Officer, WSFS Bank

John Hanley
CFMP, SVP, Senior Director of Marketing, Equity Bank

Bethany Lewis
Vice President and Director, Marketing & Communications, Park National Bank

Loni Meiberg
SVP, Director of Organizational Development, Fortifi Bank

Craig Rodenberger
SVP, Marketing Officer, Ephrata National Bank

Erica Dhawan
Bestselling Author, Leading Authority on Teamwork and Collaboration

Tony Rizzo
Chief Marketing Officer, Marquis

Jacque Weber
VP, Marketing Strategist, Marquis

Liz Broekman
VP, Director of P.O.W.E.R., Fidelity Bank

Dr. Anissa Evans
DBA, Marketing Manager, Evolve Bank & Trust

Doug Wilber
CEO, Denim Social

Michelle Allen-Cassel
CFMP, SVP, Marketing Director, Origin Bank

Kimberley Kaschke
CFMP, Director, Enterprise Marketing, Strategy & Planning, First National Bank of Omaha

John Oxford
CFMP, Director of Marketing & Public Relations, SVP, Renasant Bank

Eric C. Cook
MBA, Chief Digital Strategist, WSI Digital

L. Jackson McConnell, Jr.
CEO, Pinnacle Bank

Dr. Sean Payant
Chief Consulting Officer, Haberfeld

Ben Pankonin
CEO/Founder, Social Assurance

Jeff Marsico
President, The Kafafian Group

Chad Capellman
Senior Solutions Architect, Unleashed Technologies

Britney Campbell
CFMP, Senior Vice President, Marketing and Public Relations, Legends Bank

Aleda DeMaria
EVP, Consumer Banking and Operations, PeoplesBank

Michelle Toll
Co-Founder & Chief Innovation Officer, Digital First, LLC

Uday Akkaraju
CEO, BOND.AI

Theo Lau
Founder, Unconventional Ventures

Kathleen Craig
Founder & CEO, HT Mobile Apps

Amanda Martland
SVP, Consumer Marketing, Seacoast Bank

Todd Purcell
Head of the Digital Center of Excellence, Webster Bank

Brent Bice
Director, Commercial Markets, Phase2

Mark Schaefer
Globally Marketing Expert, Author, Podcaster and Business Consultant

Lauren Greutman
Consumer Savings Expert

Carie Kelly
VP, Marketing, BankProv

Alana Levine
CRO, Fintel Connect

Angie Carson
Web Strategist, SiteCrafting

Clark Hook
Executive Creative Director, FMS

Chris Cook
EVP Marketing, First Financial Bank, N.A.

Will Levenson
Senior Digital Strategist, Americaneagle.com

Violet Watson
Digital Marketing Specialist, First Financial Bankshares, Inc.

Duncan Wardle
Former Head of Innovation and Creativity, The Walt Disney Company

MODERATORS:

Natalie Bartholomew
Chief Administrative Officer, Grand Savings Bank

Shelly Loftin
CFMP, SVP, Retail, Payments & Lending, American Bankers Association

Shelly Loftin
CFMP, SVP, Retail, Payments & Lending, American Bankers Association

Hunter Young
President HiFi Agency

2021 Sponsors

• 360 View
• ABA Endorsed Solutions
• American Bankers Association
• Adrenaline
• Allpoint Network
• ASA, Inc.
• Discover Debit
• FMS
• Kadince
• KlariVis
• Marquis
• Pannos Marketing
• Strategy Corps