Becoming a Trusted Advisor - Going Beyond Data to Win the Site Selection Process 2021 | International Economic Development Council (IEDC) | 9 November 2021 | Online Event

Marketing is all about digital now. This has transformed investment attraction and the investor journey dramatically. In this new world, EDOs have less time to build and nurture relationships. Yet, the ability to become a trusted advisor is still the one factor that will have the greatest impact on your success in closing deals. So how do EDOs build trust in a digital world? During this interactive breakout session, we’ll discuss how to achieve “Trusted Advisor” status by gaining a deep understanding of the 3 pillars of building trust: Engagement, Reciprocity, and Social Capital. We’ll explore the key steps to laying the groundwork for your digital transformation, along with ways to adapt your strategy for today’s site selection process.

Materials
Instructions and Technology
Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.org.

Audio:
• Using a telephone: A touch-tone telephone
• Using Desktop VoIP: A computer equipped with the following:
-- a supported sound card
-- speakers or headphones
-- a microphone (for speaking during the conference)

Web:
• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
• Broadband Internet connection

2021 Speakers

Andrew Phillips
Senior Account Executive, LinkedIn

Shannon Lynch
Vice President, Business Development, ROI Research on Investment / Gazelle.ai

Jennifer Wakefield, APR
President & CEO, Greater Richmond Partnership

Steve Jast
President & CEO, ROI Research on Investment / Gazelle.ai