Beyond Banking: Creating Exceptional Customer Experience 2023 | The Asian Banker | 22 May 2023 | Online Event

Four key areas:
• First, they must create frictionless and seamless engagement by delivering smart solutions with easy, fast, and responsive interactions via omnichannel as most journeys are taking place over multiple digital and physical channels;
• Second, banks should focus on personalisation of products by providing not only greater flexibility to choose from services but also to convert data capabilities into customised offers;
• Third, they must seamlessly embed personalised services into the customer journey, precisely where and when the customer needs them the most;
• Finally, banks should develop products and services ecosystems with partners that can deliver a better experience.

This session will discuss how financial institutions can deliver a strong customer experience and how corresponding back-end capabilities can be a critical enabler.
• The key priorities in achieving operational transformation and the required latest technologies that banks can use to enhance their services and deliver a better customer experience;
• The concept of ‘coreless’ banking architecture and its impact on banks and customers;
• Building the next-generation of UI/UX experience;
• How can FI create a unique personalised experience around each customer?
• How can banks ensure consistency across different channels and deliver a seamless customer experience?

2023 Speaker

Christian Kapfer
Research Director, The Asian Banker

2023 Sponsors

• Temenos
• Microsoft