The Royal Automobile Club
The Royal Automobile Club, 89 Pall Mall, St. James's, London SW1Y 5HS, UK

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Event Date Tue Apr 2 BST (over 2 years ago)
In your timezone (EST): Tue Apr 2 3:00am - Tue Apr 2 12:00pm
Location The Royal Automobile Club
89 Pall Mall, St. James's, London SW1Y 5HS, UK
Region EMEA

For brands, locality is always a consideration. What role should geographic identity play in brand development and growth? Will brands gain value commercially by association with a particular place or will this provide limitations? In times of economic and political uncertainty, will geographic indication continue to be favourable or detrimental to a brand’s success?
Join our experts and Brand Finance Global Forum 2019 guest speakers to explore how geographic branding can impact brand value, attract customers, and influence key stakeholders.


2019 Speakers

Conrad Bird
Director, The GREAT Britain Campaign, Department for International Trade

Laura Citron
CEO, London & Partners

Stefano Fanti
Director, Parma Ham Consortium

David Haigh
Chief Executive, Brand Finance plc

Marcus Höpperger
Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications, Brands

Abhinav Kumar
Chief Marketing Officer, Global Markets, Tata Consultancy Services (TCS)

Stefano Lai
Chief Communications Officer, Ferrari

Liz Miller
Senior Vice President, Marketing, CMO Council

Zahariah (Liza) Abdul Rahman
Group Head of Strategic Communications, Petronas

Dr David J. Reibstein
Professor of Marketing, The Wharton School, University of Pennsylvania

Jonathan Reynolds
Deputy Dean, Saïd Business School, University of Oxford

Massimo Vittori
Managing Director, oriGIn

Michael Ward
Managing Director, Harrods

Andrew Watson
Vice President Marketing, Europe, Marriott International

Sponsors & Partners

2019 Sponsors amd Partners

• TATA Consultancy

• Wuliangye

• Origin