Wed Mar 18 CDT (almost 2 years ago)
In your timezone (EST): Wed Mar 18 12:00pm - Wed Mar 18 4:00pm
Austin Convention Center
Room 9C. Floor: 3. 500 E Cesar Chavez, Austin TX 78701, USA
In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd.
By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships.
In this workshop, we will talk through the strategic & creative elements of branding including how to define and position your brand in the marketplace, how to tell a compelling brand story, how to create an audience persona, and how to build a powerful and impressive online presence.
Please come to the workshops with a laptop or notebook/pen. Students will gain the most from this workshop if they have a business or brand they are actively developing and can prepare themselves by thinking about the unique needs of the target audience, the baseline for this product or service to succeed in the marketplace and their own passion for the business vision.
Director of Sales Development, Civitas Learning
Marketing Strategist & Trainer, Beckmann Collaborative
Global Digital & Social Media Strategist, Deloitte
• White Claw
• American Express
• The Austin Chronicle