Broker Smackdown 2023 | The Council of Insurance Agents & Brokers | 17 July 2023 | The Riggs, 900 F St NW, Washington, DC 20004, USA

The program is designed to give emerging leaders an in-depth understanding of how the insurance brokerage business works, how it makes money, and how strategies and decisions impact financial, operational and sales results. Participants gain a deeper understanding of their role in the big picture of brokerage business and develop an appreciation for the decisions senior leaders make. They also enhance their understanding of the metrics that are important to the bottom line. Emerging leaders will experience an elevated level of decision-making with a bird’s eye view on the brokerage value chain – from customer segment analysis and lead source management to financial management and producer competency.

Benefits of attending:
• A "total brokerage" perspective to lead vs. manage the business
• How to apply proven business and management topics to brokerage operations
• How to think strategically and analyze complex business issues
• How to analyze key financial statements including income statement, balance sheet and cash flow statement
• How to measure success using financial ratios and KPIs including production ratios, expense ratios, Trust Ratio, segment profitability, and EBITDA.
• How decisions in one function impact the entire brokerage (integrated decision making)
• How to establish effective group decision-making roles and processes
• The importance of the customer and their "lifetime value"
• How to make better decisions and drive improved business performance