Challenger Brands 2022 | Adweek | 21 February 2022 | Virtual

In an ever-shifting marketing landscape, innovation, agility and consumer insights can make or break a business. Both legacy and challenger brands must remain agile to keep up with evolving demands. Join Adweek for the fourth-annual Challenger Brands summit to learn from disruptive and legendary brands that are redefining the competition. Through the lens of challenger brands, we’ll explore eight crucial topics ranging from ecommerce to live marketing, UX and more.

2022 Speakers

MAIN STAGE SPEAKERS:

Ryan Angerami
Director of Disruptors, Reddit

Zach Apter
Mindbody Senior Vice President of Consumer Revenue and Growth, ClassPass

Obele Brown-West
Chief Solutions Officer, Tinuiti

Alicia Carey
Global Head of Agency Development, Microsoft Advertising

Carey Collins Krug
Senior Vice President, Head of Marketing, Abercrombie Brands

Paulie Dery
Vice President, Marketing, Yeti

Richard Dickson
President and Chief Operating Officer, Mattel

Kevin Durant
Co-founder and President, Thirty Five Ventures

Julie Fleischer
Chief Growth Officer, Encantos

Genesa Garbarino
Executive Vice President Brand Strategy & Thought Leadership, R&CPMK

Kate Gunning
Head of Marketing, Cart.com

Jenna Habayeb
Chief Brand Officer, BFA

Walker Hayes

Warren Jensen
President, LiveRamp

Rich Kleiman
Co-founder, Thirty Five Ventures

Lani Kuramoto
Senior Vice President of Marketing, IPSY

Ben Lamm
Co-founder and Chief Executive Officer, Colossal

Heather Malenshek
Chief Marketing Officer, Land O’Lakes

Joy Mangano
Founder and Chief Executive Offcer of CleanBoss, Executive Producer and Star of America’s Big Deal, CleanBoss

Dorinda Medley
Television Personality, Entrepreneur, Author, Hostess, and Philanthropist

David Neeleman
Founder, Chief Executive Officer and Chairman, Breeze Airways

Nikki Neuburger
Chief Brand Officer, lululemon

Sonya Gafsi Oblisk
Chief Marketing and Communications Officer, Whole Foods

Elodie Perthuisot
Group Executive Director E-Commerce, Data and Digital Transformation, Carrefour

Will Post
Head of Business Development, VidMob

Colleen Quigley
Olympic Athlete and lululemon Brand Ambassador, lululemon

Corey Robinson
Senior Vice President and Head of Merchandising, Design, and Visual, Abercrombie & Fitch

Kathy Savitt
President & Chief Commercial Officer, Boom Supersonic

Sherina Smith
Vice President, Marketing, American Family Insurance

Martha Stewart
Founder, Martha Stewart Living Omnimedia

Larisa Summers
Chief Marketing Officer, Convene

Angela Vargo
Vice President of Marketing, Breeze Airways

Joel Yashinsky
Chief Marketing Officer, Applebee's Neighborhood Grill + Bar

BREAKOUT SESSION SPEAKERS:

Beth Andrews
Executive Vice President, Consumer, R&CPMK

Amanda Baldwin
Chief Executive Officer, Supergoop!

Prama Bhatt
Chief Digital Officer, Ulta

Melissa Collins
Chief Marketing Officer, The Container Store

Dave Dreyer
Chief Marketing Officer, Starco Brands

Roger Gehrmann
Executive Creative Director, SXM Media

Joanna Griffiths
Founder and Chief Executive Officer, Knix

Jamie Gutfreund
Global Chief Marketing Officer, Whalar

Nicole Hughey
Senior Vice President, Diversity, Equity & Inclusion, SiriusXm + Pandora

Surbhi Martin
Vice President of Greek Yogurt and Functional Nutrition, Danone North America

Beckley Mason
Vice President, Brand, Athletic Greens

Liz McCrorey
Consumer Insights Manager, Coffee, Keurig Dr Pepper Inc.

Erin McPherson
Vice President and Head of Content and Partnerships, Verizon

Jim Norton
Chief Revenue Officer, Flowcode

Brittany Pinney
President of the Americas and Head of Sales, ProQuo AI

Surabhi Pokhriyal
Chief Digital Growth Officer, Church & Dwight

Sheila Shekar Pollak
Chief Brand Experience Officer, Orvis

John Sheldon
Chief Marketing Officer, Smile Direct Club

Amy Smith
Chief Strategy & Impact Officer, TOMS

Chris Stadler
Chief Marketing Officer, Tonal

Ian Stewart
Chief Marketing and Digital Officer, TOMS

TASTE OF BRANDWEEK SPEAKERS:

Anne Read Lattimore and Cassandra Cannon
Co-Founders, LAKE pajamas

Beth Adams
Manager of Marketing & Brand Communications, Russel Athletic

Lindsay Arnold
Founder of Move With Linds and Entrepreneur, Move with Linds

Kevin Chan
Co-Founder, immi

Bridget Connelly
Chief Executive Officer & Co-Founder, Luna Bay Booch

Michael Fox
Chief Executive Officer, California Olive Ranch

Tomás Froes
Founder and Chief Executive Officer, Kencko

Greg Galbraith
Senior Marketing Director, Russell Athletic

David Gimpelson
Chief Commercial Officer, Calirosa

Adam and Ryan Goldston
Co-Founder and Co-Chief Executive Officer, APL

Mallory Gonzalez
Head of Nutrition, Kencko

Natalie Gordon
Founder and Chief Executive Officer, Babylist

Kelsey Groome
Chief Executive Officer, SHESPOKE

Heidi Hackemer
Executive Creative Director, Oatly

Kiara Kempski
Vice President, Global by Consumer Marketing, The Knot Worldwide

Kevin Lee
Co-Founder, immi

Matt Lindner
Co-Founder and Chief Executive Officer, Crafthouse Cocktails

Elizabell Marquez
Chief Marketing Officer, Häagen-Dazs for Dreyer's Grand Ice Cream

Drayton Martin
Vice President, Brand Building, Panera Bread

Vivian McCormick
Chief Executive Officer and Co-Founder, Flax Home

Chris McDonough
Chief Executive Officer, Corkcicle

Emily Miller
Chief Executive Officer and Founder, OffLimits

Katerina Mountanos
Chief Executive Officer and Founder, Kosterina

Olamide Olowe
Founder and Chief Executive Officer, Topicals

Kristin Patrick
Chief Marketing Officer, Claire’s

Vanessa Phillips
Chief Executive Officer & Co-Founder, Feel Good Foods

Brett Schulman
Chief Executive Officer and Co-Founder, CAVA Group Inc.

Brian Seewald
Senior Vice President of eCommerce, Express

Katie Soo
Chief Marketing Officer, KiwiCo

Matt Sutton
Head of Marketing, Framebridge

Sara Tervo
Executive Vice President and Chief Marketing Officer, Express

Kristy Westrup
Senior Vice President, Brand Partnerships & New Business Development, BoxyCharm

2022 Partners

PRINCIPAL:
• Cart.com

PREMIER:
• R&CPMK
• Whalar

PARTNERS:
• Convene
• LiveRamp
• Microsoft
• Reddit
• Vidmob

WORKSHOP PARTNER:
• Proquo

MEETING PARTNER:
• rePurpose