CIO Boston Roundtable Dinner 2018 | CDM Media | 26 April 2018 | Boston, MA, USA
Venue
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| Event Date | Thu Apr 26 EDT (over 6 years ago) |
| Location | Boston, MA, USA |
| Region | Americas |
Details
Today's business buyers are digitally savvy and want to conduct research, place an order and access customer support online from any device--the same way they shop in their personal lives.
B2B commerce is expected to top $1.2 trillion by 2021. With an annual growth rate of nearly eight percent, B2B companies must embrace digital commerce and provide the speed, agility and connectivity customers demand, which can be challenging due to the complex and intricate nature of B2B relationships.
In this session, executive attendees will discuss:
• The most pervasive challenges and pain points B2B companies face today in delivering top-notch digital experiences
• Best practices from B2B leaders like Coca-Cola, Adidas, AB InBev and Nasdaq for increasing customer engagement and digital revenue, while lowering total cost of technology ownership with SaaS commerce
• How to transition to and leverage cloud-based commerce platforms that give companies a 360-degree view of customer behavior and data, and allow them to get to market in weeks not years