|Event Date||Wed Mar 23 EDT (2 months ago)|
Empire Steak House
151 E 50th St, New York, NY 10022, USA
With rising consumer expectations, there is increasing pressure on brands to have accurate, real-time consumer data.
An always-on, connected consumer interacts with a brand in countless ways. Engaging consumers with contextually relevant messages at the precise moment of interaction is complicated when customer data dispersed across different systems and solutions.
Join to discuss how to harness first-party data to create a stronger relationship between your brand and your consumer. Attendees will learn how to drive better engagement with first-party data, the benefits of applying a single view of the customer and methods to enrich and maintain your first-party data.