Venue
The Westin New York at Times Square
The Westin New York at Times Square, 270 W 43rd St, New York, NY 10036, USA

What is Qwoted?

Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.

Event Date Mon Apr 27 EDT - Wed Apr 29 EDT (almost 2 years ago)
Location The Westin New York at Times Square
270 W 43rd St, New York, NY 10036, USA
Region Americas
Details

With 52 percent of individuals under 18 years old being ethnically and racially diverse, the 2020 CMC Annual Summit is a call to action for brands and agencies to hone their Multicultural Readiness in order to navigate this seismic shift in the nation’s cultural landscape.

“Marketers who are neither investing in this new majority nor culturally fluent when it comes to this diverse mainstream are losing market share every day,” said CMC Chair and Conference Chair Gonzalo Del Fa, president of GroupM Multicultural. “No other marketing conference will focus more on this new majority, giving insights, strategies and best practices to help brands understand that today’s marketing must be inherently culture-driven.”

Attendees can expect C-suite executives and top leaders from agencies and top brands, headliners in entertainment and journalism, creatives, trendsetters, influencers, futurists—all bringing their own multicultural experience and lessons, inherently valuable to the entire marketing community.

Right Now! Brands must strive for cultural readiness!
Right Now! Marketers must engage culturally fluent partners!
Right Now! Your brand growth demands forward-thinking strategies that reflect how society is rapidly evolving.
Right Now! It’s not just understanding the demographics it’s knowing how to use the new majority report.

Speakers

2020 Speakers

Sean Downey
Vp, Media Platforms, Google

Mauricio Mota
Founder and Co-president, Wise Entertainment

Alberto Santiago Deida
Multicultural Creative Director, Pandora

J. Walker Smith
Chief Knowledge Officer, Kantar

Joanna Hausman
Comedian & TV Personality

Chris O'Connor
Sr. Vice President Marketing, Ocean Spray

Steve Kornacki
National Political Correspondent, NBC News

Juan Carlos López
Washington Correspondent, CNN en Español

Arturo Vargas
CEO, NALEO

Laura Molen
President, Advertising Sales & Partnerships, NBCUniversal Media

Nancy Tellet
Founder, Brand & Consumer Navigator, PureClarity LLC and Co-Chair CMC Research Committee

Aldo Quevedo
Principal and Creative Director, Richards/Lerma

Pepe Aguilar
President & Chief Creative Officer, Wing

Maddy Kramer
Associate Creative Director, Anomaly

Luis Miguel Messianu
Creative Chairman, CEO, Alma

Alicia Enciso
CMO, Nestle

Bing Chen
Co-Founder, Gold House

Christina Costello
Director of Regional Marketing, Anheuser-Busch InBev

Sponsors & Partners

2020 Sponsors

GOLD SPONOSRS:
• CNN
• Nielsen
• Sabio
• Univision

SILVER SPONSORS:
• AdsMovil
• Entravision

BRONZE SPONSOR:
• Estrella

MARKETING/MEDIA PARTNERS:
• Hispanic Ad.com
• NAHP
• Produ