Venue
PARKROYAL Kuala Lumpur
PARKROYAL Kuala Lumpur, Jalan Sultan Ismail, Bukit Bintang, 50250 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

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Event Date Wed Oct 7 +08 (over 1 year ago)
In your timezone (EST): Tue Oct 6 8:30pm - Wed Oct 7 4:40am
Location PARKROYAL Kuala Lumpur
Jalan Sultan Ismail, Bukit Bintang, 50250 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Region APAC
Details

In an ever-competitive consumer landscape, the distinctive role of CMOs has further expanded in complexity to include sustainable growth of business by achieving highly personalized customer experiences driven by integrating advanced marketing innovation.

In today's scenario, CMOs need a growth spurt and act fast. Interconnected shifts in the technological landscape and the consumer behaviour are changing their work environment with added pressure on driving enterprises transformation, ensuring data security and implementing cost-efficient technological innovation.

In an ever-competitive consumer landscape, the distinctive role of CMOs has further expanded in complexity to include sustainable growth of business by achieving highly personalized customer experiences driven by integrating advanced marketing innovation.

In today's scenario, CMOs need a growth spurt and act fast. Interconnected shifts in the technological landscape and the consumer behaviour are changing their work environment with added pressure on driving enterprises transformation, ensuring data security and implementing cost-efficient technological innovation.

As we enter 2020, set your feet in this ever-evolving discussion of over 150+ CMOs, CEOs, CIOs, VP's, Head and Directors of Marketing, Experience / Brand / Digital / Innovation / Analytics at the CMO Innovation Summit 2020.

We have lined up topics such as Ecosystem platform, Using CX in gaining ROI, Reassessing your AI tools in gaining sustainable growth and marketing & analytics tracking.

Key Topics Discussed:

• In Pursuit of New Age Technology: Winning CMOs’ Marketing Attribution and ROI
• Digital Channels and Marketing Ecosystem: The B2C Ecommerce Platform
• Raising and Measuring the Bar for Marketing productivity: Using CX Tech to Elevate Experiences
• Next-generation CMO: Leveraging on New Tools of Data Analytics and Martech
• Real-time Engagement of Brands and Prospects: AR for a Deeper Product Comprehension

Who Should Attend:
CMOS, Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:

• Marketing
• Marketing Communications
• Innovation
• Sales & Marketing
• Information
• Media
• Marketplace
• Social Media
• Advertising
• Consumer Relationship
• Branding
• Consumer Data
• Digital
• Marketing Analytics
• e-Commerce
• Loyalty
• Customer Experience
• Promotions
• Content
• Corporate Relations
• Communications
• Public Relations
• Strategic Management
• Market Research

Speakers

2020 Speakers

Jean Leong
Head of Marketing, Goodrich Global, Singapore

Emily Tan
Marketing Lead, Klook

Rajiv Rai Singh
Head of Marketing, Lalamove

Dr Hong H. Ong
Senior Director, MIMOS Berhad

Raymond Siva
Chief Marketing Officer Vice President, Branding & Strategic Partnerships, Malaysia Digital Economy Corporation (MDEC)

Nicholas Sagau Tony Ngimat
Group General Manager, Media Prima Digital

Diana Chee
Director Marketing and Future Students, Monash University Malaysia

Wan Saifulrizal Wan Ismail
Chief Marketing Officer, Prudential BSN Takaful Berhad

Charles Tidswell
Vice President, JAPAC, Socialbakers

Mawarni Adam
Head of Brand, Marketing Communications & CX Berjaya Sompo Insurance Regional Brand and PR Advisor, Sompo Holdings (Asia)

Gautam Balakrishnan
Chief Marketing Officer & Country Director (SG & MAS), Tata Projects

Yuh Wen Foong
CEO, The SushiVid Group

Desmond Ngai
Senior Vice President, Global Alliances, WebTV Asia Sdn Bhd

Aaron Foo
Head of Product Strategy, iCar Asia

Jonathan Adams
Chief Marketing Officer, iCar Asia

Sponsors & Partners

2020 Sponsor and Partner

ASSOCIATE SPONSOR:
• Social Bakers

LANYARD SPONSOR:
• Progress

SUPPORTING MEDIA:
• CMO Asia