CMO Leadership Forum: Strategic Automation, Analytics and Personalization 2023 | Argyle Executive Forum | 10 October 2023 | Virtual Event

Marketing technology, or Martech, is a force multiplier for your company’s marketing. Get your Martech stack right, and you’ll get better customer attraction, engagement, and retention at the same or less cost.

That being said, Martech is complex and there is a lot to learn about what goes into a powerful Martech stack.

This forum will help you find new techniques and tools that will help you fine-tune your Martech stack for maximum impact. Plus, you’ll learn how to customize your Martech stack to build your business.

Join industry-leading trailblazers at this timely and practical event to learn:
• How to add new life to your e-mail marketing
• Guidance for making build/borrow/buy decisions for your Martech
• Ways to use Martech to establish and track your marketing KPIs
• How to personalize and automate your marketing – at the same time
• Techniques for using Martech to cultivate influencers and company evangelists
• Methods to do more with your Martech while still complying with privacy regulations

2023 Speakers

ADVISORY BOARD:

Monique Elliott
Senior Vice President, Global Marketing, Industrial Automation, Schneider Electric

Meena Heath
Director, Genesis Coordination Limited

Trish Lilley
Chief Marketing & Business Development Officer, Stroock & Stroock & Lavan LLP

Malorie Maddox
Chief Marketing, Communications and Strategy Officer, Blue Cross and Blue Shield of Nebraska

Sean Moieny
CCXP, Digital Experience Leader and Advisory Board Member, University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels
Distinguished Professor of Marketing, Founder of the DATA-Inititative, Northeastern University

Tracy Robertson
Global Vice President, Customer Experience (CX) & Marketing, Kimberly-Clark Professional

Katrina Schiedemeyer
Customer Experience and Innovation, Publicis Sapient

Eric Schwartzman
Author, The Digital Pivot: Secrets of Online Marketing