|Event Date||Tue Nov 17 EST (about 1 year ago)|
Collaborative Marketing: The Future of Internal And External Partnerships
As CMOs increasingly work with their companies’ executive team and across a wide range of external partners, what does leadership and collaboration mean for the role? Top marketers will discuss what’s changed within the C-suite and how they’re navigating work with creative and media-buying agencies, tech vendors, consultancies, other key partners to drive business growth in the current climate.
2020 was expected to be the year that promises of the prior decade came to fruition: organizational agility and efficiency, complete digital aptitude, inclusive business strategy, technological overhaul. But the global pandemic and the movement to eradicate racial injustice changed the trajectory, priorities, means and purposes of brands and businesses in an instant. As we move into a new decade and changed world, we will regard how CMOs are charting a course forward, making important management, creative, process, investment, talent and technology decisions to redefine innovation, build for the future and drive growth.
Chief Marketing Officer, Citi
Global CMO, Cadillac
Chief Marketing Officer, Teradata
Michelle Harmon Madsen
EVP & CMO, Boston Red Sox & Fenway Sports Management
Communities Director & Chair of the CMO Network, Forbes
EVP & CMO, BET Networks
Chief Brand officer, Carhartt Inc.
Staff Writer & CMO Network Editor, Forbes
Chief Brand Officer, WWE
Senior Vice President & CMO, 7 Eleven, Inc.
• Walmart Media Group