Venue
Virtual Event

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Event Date Tue Nov 17 EST (about 1 year ago)
Location Virtual Event
Region Americas
Details

Collaborative Marketing: The Future of Internal And External Partnerships

As CMOs increasingly work with their companies’ executive team and across a wide range of external partners, what does leadership and collaboration mean for the role? Top marketers will discuss what’s changed within the C-suite and how they’re navigating work with creative and media-buying agencies, tech vendors, consultancies, other key partners to drive business growth in the current climate.

2020 was expected to be the year that promises of the prior decade came to fruition: organizational agility and efficiency, complete digital aptitude, inclusive business strategy, technological overhaul. But the global pandemic and the movement to eradicate racial injustice changed the trajectory, priorities, means and purposes of brands and businesses in an instant. As we move into a new decade and changed world, we will regard how CMOs are charting a course forward, making important management, creative, process, investment, talent and technology decisions to redefine innovation, build for the future and drive growth.

Speakers

2020 Speakers

Carla Hassan
Chief Marketing Officer, Citi

Melissa Grady
Global CMO, Cadillac

Martyn Etherington
Chief Marketing Officer, Teradata

Michelle Harmon Madsen
CMO, AccuWeather

Adam Grossman
EVP & CMO, Boston Red Sox & Fenway Sports Management

Jenny Rooney
Communities Director & Chair of the CMO Network, Forbes

Matthew Anderson
CMO, Roku

Kimberly Paige
EVP & CMO, BET Networks

Tony Ambroza
Chief Brand officer, Carhartt Inc.

Marty Swant
Staff Writer & CMO Network Editor, Forbes

Stephanie McMahon
Chief Brand Officer, WWE

Marissa Jarratt
Senior Vice President & CMO, 7 Eleven, Inc.

Sponsors & Partners

2020 Sponsors

PRESENTING SPONSORS:
• Citi
• SAP
• theTradeDesk
• Walmart Media Group