CMOs, Drive Sales in a Digital-First B2B Buying Journey 2023 | Gartner | 30 November 2023 | Webinar
Venue
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| Event Date |
Fri Dec 1 UTC (about 1 year ago)
In your timezone (EST): Thu Nov 30 7:00pm - Thu Nov 30 7:00pm |
| Location | Webinar |
| Region | All |
Details
According to a Gartner survey, 75% of B2B buyers prefer a representative-free purchase experience and want more digital engagement. However, digital experiences are currently under-delivering against B2B buyers’ expectations as revenue and retention leaders struggle to identify the right mix of digital and human assistance in the modern buying experience. In this complimentary webinar, we will explore how you can develop a highly-valued, modern B2B buying experience that effectively combines the unique value of digital and human-led interactions.
• Develop digital experiences that prove highly valued in the eyes of the customer
• Manage digital marketing and sales representatives as integrated components of the hybrid buyer experience
• Boost brand awareness and improve customer decision confidence
Speakers
2023 Speaker
Rick LaFond
Director Analyst, Gartner