The Exchange Conference Center
The Exchange Conference Center, Boston, MA 02210, USA

What is Qwoted?

Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.

Event Date Tue May 19 EDT (over 1 year ago)
Location The Exchange Conference Center
Boston, MA 02210, USA
Region Americas

Marketers Helping Marketers:
How to Build & Scale the Ultimate Buyer’s Journey
Your buyer is in control, they dictate when and how they engage with your marketing campaigns and sales outreach. It’s becoming increasingly difficult for marketers to source new pipeline and revenue. If you’re feeling overwhelmed—don’t worry, you’re not alone.

The responsibility of marketing has shifted from simply producing top of the funnel engagement to supporting the entire buyer journey—from first touch, through to revenue, and beyond. Sadly, this journey is not linear, it’s a concurrent process of searching for and validating information. As marketers, we’re responsible for serving up this information, to the right people, at the right time. This experience, if truly personalized, relevant, and timely, will drive engagement and revenue throughout the buyer’s journey at speed and scale.

In this one-day workshop, we will walk you through a best-in-class buyer’s journey (which we use internally at Uberflip), from defining the right audience and segmentations, to demand strategies that worked (and a few that didn’t), to scaling retention initiatives for our customers.

No BS and no sales pitches. You will come out of this with actionable takeaways that will get you closer to your business objectives. Or your money back (just kidding, it’s free).

Audience: Marketers responsible for demand generation, digital marketing, and content experiences.


2020 Speakers

Randy Frisch
CMO & Co-founder, Uberflip

Michael Waldron
VP of Marketing, Uberflip

Fern Hernandez
Sr. Marketing Operations Manager, Uberflip

Paige Gerber
Sr. Director, Content Experience, Uberflip

Christine Otsuka
Sr. Content Marketing Manager, Uberflip

Stephanie Totty
Director of Marketing Strategy, Uberflip

Elle Woulfe
VP of Marketing, PathFactory

Alana Merdzan
Customer Marketing Lead, Uberflip

Greg Achenbach
Sr Director of Product, Uberflip