|Event Date||Tue May 19 EDT (over 1 year ago)|
The Exchange Conference Center
Boston, MA 02210, USA
Marketers Helping Marketers:
How to Build & Scale the Ultimate Buyer’s Journey
Your buyer is in control, they dictate when and how they engage with your marketing campaigns and sales outreach. It’s becoming increasingly difficult for marketers to source new pipeline and revenue. If you’re feeling overwhelmed—don’t worry, you’re not alone.
The responsibility of marketing has shifted from simply producing top of the funnel engagement to supporting the entire buyer journey—from first touch, through to revenue, and beyond. Sadly, this journey is not linear, it’s a concurrent process of searching for and validating information. As marketers, we’re responsible for serving up this information, to the right people, at the right time. This experience, if truly personalized, relevant, and timely, will drive engagement and revenue throughout the buyer’s journey at speed and scale.
In this one-day workshop, we will walk you through a best-in-class buyer’s journey (which we use internally at Uberflip), from defining the right audience and segmentations, to demand strategies that worked (and a few that didn’t), to scaling retention initiatives for our customers.
No BS and no sales pitches. You will come out of this with actionable takeaways that will get you closer to your business objectives. Or your money back (just kidding, it’s free).
Audience: Marketers responsible for demand generation, digital marketing, and content experiences.
CMO & Co-founder, Uberflip
VP of Marketing, Uberflip
Sr. Marketing Operations Manager, Uberflip
Sr. Director, Content Experience, Uberflip
Sr. Content Marketing Manager, Uberflip
Director of Marketing Strategy, Uberflip
VP of Marketing, PathFactory
Customer Marketing Lead, Uberflip
Sr Director of Product, Uberflip