Venue
Kimpton Sir Francis Drake Hotel
Kimpton Sir Francis Drake Hotel, 450 Powell St, San Francisco, CA 94102, USA

What is Qwoted?

Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.

Event Date Tue Apr 28 PDT (over 1 year ago)
In your timezone (EST): Tue Apr 28 11:30am - Tue Apr 28 7:50pm
Location Kimpton Sir Francis Drake Hotel
450 Powell St, San Francisco, CA 94102, USA
Region Americas
Details

Marketers Helping Marketers:
How to Build & Scale the Ultimate Buyer’s Journey
Your buyer is in control, they dictate when and how they engage with your marketing campaigns and sales outreach. It’s becoming increasingly difficult for marketers to source new pipeline and revenue. If you’re feeling overwhelmed—don’t worry, you’re not alone.

The responsibility of marketing has shifted from simply producing top of the funnel engagement to supporting the entire buyer journey—from first touch, through to revenue, and beyond. Sadly, this journey is not linear, it’s a concurrent process of searching for and validating information. As marketers, we’re responsible for serving up this information, to the right people, at the right time. This experience, if truly personalized, relevant, and timely, will drive engagement and revenue throughout the buyer’s journey at speed and scale.

In this one-day workshop, we will walk you through a best-in-class buyer’s journey (which we use internally at Uberflip), from defining the right audience and segmentations, to demand strategies that worked (and a few that didn’t), to scaling retention initiatives for our customers.

No BS and no sales pitches. You will come out of this with actionable takeaways that will get you closer to your business objectives. Or your money back (just kidding, it’s free).

Audience: Marketers responsible for demand generation, digital marketing, and content experiences.

Speakers

2020 Speakers

Michael Waldron
VP of Marketing, Uberflip

Fern Hernandez
Sr. Marketing Operations Manager, Uberflip

Paige Gerber
Sr. Director, Content Experience, Uberflip

Christine Otsuka
Sr. Content Marketing Manager, Uberflip

Hillary Lupo
Director of Account Based Marketing, Snowflake

Daniel Day
Vice President of Marketing, Scale

Stephanie Totty
Director of Marketing Strategy, Uberflip

Alana Merdzan
Customer Marketing Lead, Uberflip

Greg Achenbach
Sr Director of Product, Uberflip