Customer Insight and Analytics for Financial Institutions 2018 | Marcus Evans (Europe) Ltd | 28 November 2018 | Marriott West India Quay, 22 Hertsmere Rd, Canary Wharf, London E14 4ED, UK

Why You Should Attend?

Customer Insight and Analytics for Financial Institutions:
This marcus evans conference will enable institutions to better understand and use their customer data to create actionable insights. They will learn best practices to ensure they incorporate their insights effectively into the business and company culture, while quantifying the value and return on interest it brings to the business. They will understand the impact of GDPR and Open Banking on the insights and analytics space while increasing the efficiency of their process to gain an overarching view of the customer journey and offer more targeted offerings to them in the increasingly competitive market.

Banks have always had a large amount of customer data, however, traditionally they have not realised the potential of the data and it has been left alone. But with the increased digitalisation of the industry, and the increased number of Fintech and challenger firms in the space, it has become even more important for institutions to understand their customers and create targeted products to meet their needs. In particular, as further regulations are introduced, such as PSDII and Open Banking, forcing banks to share this valuable data with other financial firms, banks need to maximise the effectiveness of their customer insight and analytics to best understand their customers and create actionable insights to drive the business forward.

Key Topics:
• Create actionable insights to best target clients and bring value to the business
• Evaluate the impact of GDPR on insight and analytics to best ensure compliance
• Understand privacy and consent issues surrounding the use of customer data for insight
• Optimise data aggregation and cleaning strategies to ensure accurate analytics and insight
• Leverage customer data to optimise business strategies and demonstrate the value of insight to the business

Previous Attendees Include:
• Addiko Bank
• Ageas SA
• Arion Banki
• Banque Pictet & Cie SA
• Barclays
• BNP Paribas Fortis
• BNY Mellon
• CaixaBank S.A.
• Citi Group
• Compact Solutions
• DAMA International
• Danske Bank
• Data Protection Commissioner
• Direct Line Group
• ECB
• Erste Bank
• Euroclear SA/NV
• European Data Protection Supervisor
• Exane
• FSMA
• HSBC
• ING Belgium
• JP Morgan AM
• Landsbankinn
• Lloyds Banking Group
• London South Bank
• MKB Bank
• OP Cooperative
• OP Financial Group
• Resurs Bank

2018 Speakers

Maciej Partyka
Head of Global Customer Insights, Barclaycard

Maria Moreau
Head of Insight, Ikano Bank

Viera Kovalova
Head of Customer Insight Department, CSOB

Petr Ptacnik
CRM Manager, Head of Data Analytics, Moneta Money Bank

Matilde Fogh Kirkegaard
Head of Customer Behaviour Insights, Nordea

Maria Requeman Fontecha
Head of Data Science and Innovation, Credit Suisse

Dhesen Ramsamy
Head of Customer Experience, Insights, CRM and Loyalty, Former Tyme Digital/Commonwealth Bank