Data & Programmatic Insider Summit 2024 | MediaPost | 21 August 2024 | Everline Resort and Spa, 400 Resort Road, Olympic Valley, CA 96146, USA

Testing the Signals: Mapping Ad Data’s Future
The long anticipated, endlessly delayed “death of the cookie” has flooded the market with alternative data sets, IDs, and promises around solving for inevitable data deprecation.

Data deprecation is real, and marketers are looking for scalable post-cookie access to consumers. Gaming, clean rooms, retail media networks, the return of contextual advertising - all are on the table and up for discussion. That is what the annual Tahoe gathering of data driven media mavens will engage in.

Are the massively popular RMNs providing even better access and data than previous go-to channels? Can contextual ad models match the efficiencies and flexibilities of audience -based models? Are clean rooms scalable? Can the enormous gaming channel be tapped programmatically? And how is AI being implemented here and now to help the planning and buying process overcome the post-cookie conundrum?

We will explore:
• RMNs as the new pillar of strategy
• Clean rooms at scale?
• Contextual 2.0?
• Can programmatic and gaming mix?
• Real world AI for media
• Filtering fraud

At this year's Data and Programmatic Insider Summit we look past the cookie towards new ways of leveraging data in the digital mediaverse.

Reasons and Benefits of Attending:
• Unparalleled access and knowledge sharing with the leading minds in the Industry
• Morning Sessions – a marketers & buyers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
• Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
• Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
• Cocktails and evening dinners bring the group together over casual conversations and delicious meals
• Add to the narrative to drive your channel forward as a key component of marketing campaigns within your company and the industry
• Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
• Congenial, relaxed experience. Attendees are working together to move the industry forward
• Enhance your digital marketing initiatives with new solutions learned and partnerships gained

2024 Speakers

MODERATOR:

Cory Treffiletti
Contributing Writer, MediaPost

PANELISTS:

Christine Chen
Director, Programmatic, Mindshare

Casey Harsh
SVP, US Commerce, Kinesso

Sabrina Sirhal
Sr. Director, Digital Media, Monster Energy

Catherine Hoffman Seaton
Vice President Marketing, Windsor Stores

Mikey Mizrahi
Programmatic Manager, Reckitt

Amina Asim
Director of Audience Intelligence, RPA

Angie Kubicek
Senior Director of Growth Marketing, Omaha Steaks

Kevin Shanley
Principal Brand & Advertising Optimization, Discover

Allie Wooster
Channel Manager - Programmatic & Affiliates, BBQGuys

SPEAKERS:

Lisa Singer
Senior Director, Event Programming, MediaPost

Melissa Bonnick
Executive Director, Head of Programmatic, Media Tagging & Trafficking, JPMorgan Chase & Co.

Casey Harsh
SVP, US Commerce, Kinesso

Michelle Kwan
Director of Programmatic, GroupM

Maggie Leathersich
Channel Director, Programmatic, Butler/Till

Cory Treffiletti
Contributing Writer, MediaPost

Lyle Currier
North America Consumer Media Lead, Lenovo

Manny Hernandez
SVP, Digital, Dentsu

Chris Potts
Global Head of Demand Generation & Marketing Measurement, Manulife/John Hancock

Amina Asim
Director of Audience Intelligence, RPA

Angie Kubicek
Senior Director of Growth Marketing, Omaha Steaks

Andrew Eklund
Founder and CEO, Ciceron

Rochelle Clark
Senior Director of Advertising, Penguin Random House

Cory Treffiletti
Contributing Writer, MediaPost

Andrew Eklund
Founder and CEO, Ciceron

Jason Gaboriau
Co-Founder and Chief Brand Officer, Illicit Elixirs

Art Binder
Director of Programmatic, Assembly Global

2024 Sponsors

PREMIER SPONSOR:
• Skydeo
• Dstillery
• IAS
• Pch Media
• Perform Media
• Vistar Media
• Adtheorent
• Captify
• Connatix
• Consumr.ai
• Exte
• Grocery TV
• In Market
• Intent IQ
• NRSDigitalMedia
• SimulMedia
• Taboola
• Nexxen
• Undertone
• Wiland
• Wunderkind
• Yieldmo