|Event Date||Tue Jun 29 EDT - Wed Jun 30 EDT (4 months ago)|
The drive to transform insurance customer experience and the growing competitive pressures that spur it have seen insurers make significant investments in the customer interface, from mobile apps to chatbots to voice skills and social messaging platforms. However, these new channels are only as good as the underlying systems that create and orchestrate the communications they deliver.
From incompatible legacy systems, to the lack of a digitally mature back office to effectively enable automation, to challenges in data collection, introducing new channels can highlight many fundamental incompatibilities with existing customer communication architecture, and many insurers are finding their back-office infrastructure no longer up to the task.
This roundtable, will bring together senior figures working across technology, digital transformation and business optimisation to discuss the technology infrastructure transformation required for insurers to make the leap from an emphasis on outbound communication to engaging and fulfilling two-way conversations. The discussion will help participants in determining the optimal migration journey to reaching their target communications infrastructure and in constructing a business case that maximises ROI in both the short and long term.
VP - Insurance Marketing, Smart Communications
Senior Director, Customer Transformation, Salesforce
CIO for Global Corporate and Commercial (GC&C), Generali
• Smart Cmmunications