Digiday Media Buying Summit 2023 | PLMA International Council | 3 October 2023 | The Ritz-Carlton Naples, Tiburón, 2600 Tiburon Drive Naples FL 34109
Venue
The Ritz-Carlton Naples, Tiburón
The Ritz-Carlton Naples, Tiburón, 2600 Tiburon Drive Naples FL 34109
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| Event Date | Tue Oct 3 EDT - Thu Oct 5 EDT (about 1 year ago) |
| Location |
The Ritz-Carlton Naples, Tiburón
2600 Tiburon Drive Naples FL 34109 |
| Region | Americas |
Details
As 2023 comes to an end, agencies are adapting to a tougher business environment than where they started the year prior: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound.
But it’s also a time of tremendous opportunity. Social channels are teeming with life, humor and agency culture seems to be changing for the better. Commerce is taking center stage even as the recession is looming. Meanwhile, Web3 is still finding its footing, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.
Speakers
2023 Speakers
Coltrane Curtis
Founder, Team Epiphany
Eric John
Media Center, Lab VP
Hyun Lee Miller
VP Media, Good Apple