Digiday TV Advertising Strategies 2023 | Digiday | 15 August 2023 | Virtual Event
Venue
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| Event Date |
Wed Aug 16 UTC (over 1 year ago)
In your timezone (EST): Tue Aug 15 8:00pm - Tue Aug 15 8:00pm |
| Location | Virtual Event |
| Region | All |
Details
With the advent of streaming and connected TV, advertising within the television space has transformed dramatically. As more marketers add these avenues to their mix, video as a whole is becoming a staple and, with the continuous popularity of AI and the rise of retail media networks, advertisers are deciding how much they want to involve each in their campaigns now and in the future. Join to learn what strategies advertisers have utilized across TV so far and what they expect to do with the medium in the year to come.
Why you should attend:
• How advertisers are using AI in TV campaigns
• The ways brands and agencies are using analytics to optimize TV campaigns and what adjustments they’re planning for 2024
• How advertisers are changing TV strategies to accommodate new technologies and networks
• Where RMNs sit within TV campaigns now and looking to 2024
Speakers
2023 Speakers
Jim Cooper
Editor-in-chief, Digiday/worklife
Marcy Greenberger
Evp, Integrated Investment, Umww
Ali Haeri
Svp of Marketing, Mntn
Corey Levine
Vp, Integrated Media, Direct Agents
Cale Weissman
Editor-in-chief, Modern Retail
Sponsors & Partners
2023 Sponsors
• Mntn