Venue
Palm Beach, FL, United States

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Event Date Thu Sep 14 EDT - Fri Sep 15 EDT (over 7 years ago)
Location Palm Beach, FL, United States
Region Americas
Details

Following on from the success of our February edition with Keynote speaker – Lisa Shalett, Retired Partner Head of Brand Marketing & Digital Strategy, Goldman Sachs, the Digital FSI Transformation Assembly will bring together North America’s most prominent digital, marketing, technology, and business leaders from Financial Services.

The financial services industry is on the precipice of digital transformation. CEOs from around the world are anticipating the emergence of a highly complex marketing environment over the next few years. The roles of the Chief Marketing Officer and Chief Digital Officer will be more pivotal to the future of a financial business than ever before.

This is not just another “Financial Services” event. Spaces are reserved for the best in the business.

Topics under discussion include:

How Technology and Data Shape Digital Marketing in an On-Demand Era
Connecting with the Connected Consumer
Unprecedented Visibility into the Customer Journey with Data-Driven Attribution
Generating Compelling Narratives in a Heavily Regulated World
Cross Channel Marketing Attribution
Harnessing the Power of Intent Data and Predictive Analytics
What Role Does Brick-and-Mortar Play in a “Mobile-first” Digital Strategy?
Content Marketing: Reapplying the Art of Storytelling in Business-to-Business Ventures

Speakers

Brian Miske
Chief Marketing Officer
KPMG

Kesavan Sampanthar
Executive Director of Innovation
KPMG

Stephen Liguori
Founder & CEO
Liguori Innovation

Kelly Goldsmith
Assistant Professor of Marketing
Northwestern

Ranga Jayaraman
Associate Dean & Chief Digital Officer
Stanford