Digital Marketing and Social Media Conference 2023 | University of Wisconsin System | Grainger Hall, Madison, Wisconsin, 975 University Ave, Madison, WI 53715, U

In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. Join us to build your marketing toolkit and take a time-out to learn more!
How Marketers Can Drive Business Success With AI
There are only 24 hours in a day — that’s why chat.openai.com is visited more than 1.6 billion times per month; and according to an MIT study, ChatGPT can boost productivity by a whopping 40%, and quality by 20%. But what does all this mean for Wisconsin marketers and small business owners?

In this session, you’ll discover how to leverage the most popular efficiency tool on the market to facilitate business success. We’ll discuss important distinctions between terms, frameworks for writing perfect prompts, and the myriad of ways marketers across all industries are achieving more in less time.

Key Takeaways

1. How to use natural language processing tools like ChatGPT to boost productivity
2. Important terminology & distinctions
3. Frameworks for writing better AI prompts
4. Rapidly iterate unique Business Plans, Marketing Plans, & Standard Operating Procedures (SOPs)
5. Streamline employee onboarding
6. Discover how Wisconsin business teams are using AI to get ahead

2023 Speakers

Sam Leary
Digital Marketing Specialist, Marketini Media

Rick Wingender
MBA, MS, CSPO, PMP