Digital Marketing Hour: Planning Your Social Media for 2024 | California SBDC | 13 December 2023 | Online

As we end 2023 and head into 2024, this is the time that businesses should review their marketing plan, identify key outcomes and update their 2024 plan. One of the key areas to assess is how your social media platforms performed. However With so many different social networks to manage, it can be tricky to plan which content to share at what time, and on which platform. Drafting a social media content calendar is a planner for businesses to plan out the content for their posts, the time for their publication, and the platforms they will publish on. C When you plan your social media activities in advance, it will make easier to coordinate campaigns, scale your social media marketing and grow your reach. Over the hour we will share ideas and strategies of how to fill your “content marketing bank”, using content across all of your digital marketing touch points include blog posts, pages, ebooks, infographics, videos, and more to build engagement and drafting a social media calendar for 2024.

2023 Speakers

PRESENTER:

Ms. Lani Lott
President, L. L. Consulting