Digitization of marketing and sales: The must-have tools for B2B companies 2023 - Zurich | Simon-Kucher | 25 September 2023 | Simon-Kucher, Löwenstrasse 1, 8001 Zürich, Switzerland

Growth measures are high on the agenda of many executives over the next 12 months. The digital champions among industrial companies have a significant competitive advantage: With an integrated system landscape, they can drive growth measures (e.g. lead nurturing, cross-selling, e-commerce, or strengthening customer loyalty) and implement them through marketing and sales . You enable a consistent and improved customer experience through personalization and get a holistic view of customer data. It is a challenge for many companies to keep track of the large number of possible commercial excellence tools and providers. Quite a few implementations end up in isolated solutions and often unused but expensive systems and tools. Discuss with us how companies can optimize marketing and sales with the right solutions and achieve significant added value.

What to expect:
Personally and in a small group of a maximum of 15 people, we want to deepen the topics with decision-makers from Swiss industry, exchange experiences and discuss future solutions.

Afterwards we invite you to a get-together in a pleasant atmosphere, ideal for deepening the content and networking.

Look forward to:

• to discuss market-related areas of interest on a small scale,
• take away new ideas, forward-looking project results and commercial excellence best practices and
• jointly determine areas of application and advantages of integrated software solutions for your commercial success,
• to learn which commercial excellence tools are an absolute "must-have" and
• to expand your network

2023 Speakers

Othmar Schwarz
Partner, Simon-Kucher

Ursina Mueller
Partner, Simon-Kucher