eTail Germany 2023 | Worldwide Business Research (WBR) | 13 March 2023 | Hotel Palace Berlin, Budapester Str. 45, 10787 Berlin, Germany

After two unprecedented years, consumers have returned to stores but the growing momentum for digital commerce is not slowing down.

Retailers must reimagine their business strategy and digital capabilities to offer shoppers the device agnostic buying experience they now expect across a mix of platforms.

Only at eTail Germany will DACH’s eCommerce leaders share their practical insights on how they are:

• Building a data-driven business to improve customer experience and minimise the effects of macroeconomic challenges
• Starting their metaverse journey and exploring how to tap into its opportunities
• Developing creator strategies to succeed in social commerce and widen sales and marketing channels
• Rethinking sustainability practices to better meet customer expectations and drive loyalty
• Automating content creation and re-evaluating data management to offer customers better personalisation and interactivity

2023 Speakers

Timo Emmert
Managing Director, E-Commerce, MediaMarktSaturn

Matthias Hasse
Managing Director, Zalando Studios, Zalando

Philipp von Criegern
CTO, HRS Group

Vikalp Yadav
Senior Director- Head of Trading, Digital Analytics & Data Science, adidas

Dr. Alexander Borek
Director of Data Analytics, Zalando

Alexandre Goubin
Operating Model & Commercial Optimization Director, LEGO GmbH

Dennis Goetze
Director, Retail Media, Shop Apotheke

Laura Treude
Head of Group Payment, PARFÜMERIE DOUGLAS GMBH

Lucas Seiler
Global Digital Commercial Director, Mars

Dr. Katharina Behme
Director CRM & Marketing Intelligence, mytheresa.com

David Smadja
Head of Planning & Customer Engagement, McDonald's

Pia Schörner
Head of Content Creation, Digital, Experiential & BMW Metaverse, BMW

Tim Walther
Group Manager for NFT & Metaverse, Volkswagen

Volker Harbrecht
Head of Disruptors eCommerce, Dach, Meta

Christoph Sterkel
Head of eCommerce Northern & Eastern Europe, Kellogg's

Juan Jose Dardon Mota
Head of Innovation Management @Tech-Strategy, Otto

Robert Ginda
EU Head of Frontend UX & Digital Development, Birkenstock

Moritz Wolf
Head of Customer Marketing and Strategy eCommerce & Direct to Consumer, EMEA, HP

Alexander Alpers
Sr. Director - Head of EU Dark Stores, Delivery Hero

Moritz Hoffmann
Sr. Director Global Retail Media, Gorillas

Rushil Dave
Head of Products, Douglas

Patrick Osborne
Manager, Customer & Marketing Analytics, QVC

Sarah Sunderbrink
Teamlead Social Media, Zooplus

Marius Bineger
Team Lead Content Development, ABOUT YOU

Emre Coskun
Team Lead Social & Assortment Intelligence, Douglas

Rafael García Roldán
Senior Project Manager Metaverse, HUGO BOSS

Joseph Harper
Global Content & Media Lead, Diageo

Cengiz Duelger
VP Digital, Sky Deutschland

Rad Jha
Director of Operation, Planning & Data, flaconi

Johannes Montag
Head of E-Commerce, PICARD

Markus Naewie
Head of Retail, EMEA, Victorinox

Dr. Heikki Lempinen
Head of Europe, Reima

Miray Sari Cigerli
E-Commerce Performance Marketing Manager Europe, Beiersdorf

Blanca Robledo
Senior Manager Digital & CRM Spain, Henkel

Karan Sarin
CMO, Mitte

Katharina Huke
Chief Commercial Officer, idealo

Matti Lamminsalo
CEO & Co-Founder, IVALO.COM

Jörg Domesle
CEO, mybestbrands GmbH

Dr. Tim Seewoster
Managing Director/ CMO, asgoodasnew

Patrick Gottesleben
Managing Director, VEDES (B2B2C - Toy Retailer)

Benjamin Abbenseth
Global Head of Online Marketplaces, Victorinox AG

Raffael Martin
Managing Director, Kinderwelt Tausendkind GmbH

Christian Eiselstein
Head of Sales B2C eCommerce, foodforplanet

Felix Kaul
Head of eCommerce, P & T - Paper & Tea

Kevin Motz
Enterprise Architect, E-Commerce, SPAR Business Services

Anja Rodionova
Team Lead Performance Marketing, fashionette

Ioana Iordache
Head of Retention, Blacklane

Natália Arantes
Influencer Marketing Lead, OneFootball

Prof. Dr. Christian Stummeyer
Professor of Digital Commerce, Technical University of Ingolstadt

Prof. Julia Thalmann
Professor for General Business Administration, Trade & e-Commerce, Hochschule Ruhr West University of Applied Sciences

Nasser Sahlool
Senior Vice President Strategy, DAC

Denny Morawiak
CCO, Ratepay

Nikita Mikhailov
Chief Executive Office, GetRealPrice

Sarp Ozugurlu
Director of Sales & Partnership - Germany, Storyly

Arup Ghose
Head of Social Commerce, Bazaarvoice

Leona De Graft
VP of eCommerce, Levi Strauss

Daniel Bensley
Sales Manager – Commerce, Coveo

Aylin Ersan
Head of Retail Media, Douglas

Christoph Gerber
CEO and Founder, Talon.One

Guy Hanson
Vice President – Customer Engagement, Validity

Rebecca Lacerda
Head of Digital Marketplaces - EMEA & LATAM, crocs

Sandra Schubert
Email Strategist, Validity

Magnus Éen
Deliverability Manager, Westwing

Nino Bergfeld
Retail Advisor, Salesforce

Natalia Lechmanova
Senior Economist, Mastercard Economics Institute

Ferdinand Seulen
Director – Business Development, Mastercard

Gavin Watson
Industry Lead Marketing, Creative & Advertising, Monday.com

Lars Luck
Managing Director – Retail, WMF

Christian Raveaux
Head of Customer Insights and Media, Rewe Group

Denis Horvat
CEO, Kickz

Kristina Dzakula
Account Manager, Tableau

Manuel Tönz
Director of Client Strategy EMEA, Bloomreach

Martin Possekel
Managing Partner, FM Consulting

Louis Granger
Director of EMEA and APAC Solutions Consulting, UserTesting

Marie Abicht-Villhauer
Corporate Innovation Expert, Plug and Play

Felix Schroeder
CEO, Chatchamp

Sami Helin
Managing Director, Coveo

Sönke Kisker
CFO and Managing Director, Gartenhaus

Benedikt Schneider
E-Commerce Manager, Marketplace Powerbrands

Joey van Ommen
VP for Channels, Connectivity and Strategy, MessageBird

Tobias Buxhoidt
Co-Founder & CEO, parcelLab

Thomas Grasser
VP Sales Central & Eastern Europe, Akeneo

2023 Sponsors

• Air360
• Akeneo
• Amazon Pay
• Bazaarvoice
• Bloomreach
• Contentstack
• Coveo
• DAC Group
• GetRealPrice
• Mastercard
• Mirakl
• Monday.com
• parcelLab
• Productsup
• Ratepay
• Salesforce
• SheerID
• Stocklear
• Storyly
• Tableau
• Talon.One
• UserTesting
• Validity