Events as the Future of Marketing: Driving and Measuring ROI 2023 | Skift | 23 October 2023 | Virtual Event

Venue
Virtual Event

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Event Date Tue Oct 24 UTC (about 1 year ago)
In your timezone (EST): Mon Oct 23 8:00pm - Mon Oct 23 8:00pm
Location Virtual Event
Region All
Details

Marketing teams have vast experience of the data-rich tracking that is available via digital channels experience that is just as crucial for driving and measuring ROI at in-person events. These quantifiable metrics can justify your event spend and supercharge your lead gen tactics. Join and learn insights from real-world case studies to discuss the future relationship between marketing and events and explain why measuring ROI is essential.

Why you should attend:
• The case for marketing teams as central to events
• Tips for translating data into lead gen insights
• Tools to drive sales and marketing efforts on the show floor and beyond
• Advice on maximizing event tech adoption
• Secrets to true attendee personalization and client nurturing

Speakers

2023 Speakers

MODERATOR:

Angela Tupper
Branded Content Editor, Skift Meetings

SPEAKERS:

Anush Alexander
Chief Marketing Officer, Stova

Meg Fasy
Founder, FazeFWD