Evolve Your GTM Strategy From Product-Out to Buyer-In 2023 | Gartner | 15 August 2023 | Webinar

Technology markets are not static and orderly. Understanding the market and buyer dynamics that drive the need for your products and services is critical for go-to-market success. Before developing positioning or creating stories that drive sales enablement and external demand, a product marketer must be armed with a wide range of information about the factors that drive buying behavior. But marketing and sales teams are often immature in identifying, communicating, and tracking customer value. When executed correctly, technology providers have increased close rates by 70% and expanded business by 5 times. In this free webinar, we will discuss how to create a value management discipline in your organization that will enable both your buyers and your sellers about the value and business outcomes associated with your offerings.

• Understand why, when, and how buyers need to hear about your product or service value
• Learn how to incorporate value management and value realization throughout the buying process
• Assess technologies and applications that can automate and help scale value-related work

2023 Speakers

David Yockelson
VP Analyst, Gartner