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Event Date | Tue Sep 14 EDT (about 3 years ago) |
Location | Webinar |
Region | Americas |
Unless you are an absolute marketing machine, your biggest opportunity for increasing sales and profit is growing your business with existing clients. A Bain & Company study reported that retaining customers is 6 to 7 times less costly than acquiring new ones, and that repeat customers, on average, spend 67% more.
The obvious question is not should you be selling more to your accounts, it's how should you do it.