Exploratory Data Analysis: Uncover the Value in Data to Grow Your Business 2023 | Association of National Advertisers (ANA) | 7 September 2023 | Webinar

Audience Learning Labs provide brands a unique privacy compliant, scalable solution to identify prospective clients, enhance personalization and engage people with relevant customer experiences that are consistent with the brand. These labs enable a data-driven approach to achieve business outcomes, boost product sales, optimize channels, and drive profitable growth. You’ll also learn from real world examples how to achieve higher conversion rates by selecting the most predictive data attributes and better understand the meaningful differences in the predictive power of data attributes for customer conversions among industries.

Attend this webinar to learn how an Audience Learning Lab :

• Delivers business intelligence capabilities to data scientists to create seamless prospect and customer experiences
• Drives insights that enable the brand and its partners to work better together
• Reduces costs associated with repetitive data purchases and reduces cycle time to launch digital and direct marketing campaigns
• Enables the effective application of third-party data in audience modeling and selection to provide meaningful acquisition lift
• Allows a brand to reduce marketing spend while still maintaining conversions

2023 Speakers

Doug Hurst
Client Managing Director, Acxiom

Larry Bevens
Analytics Strategist, Acxiom

2023 Partners

STRATEGIS PARTNERS:
• A+E
• Amazon Ads
• Audacy
• Dentsu
• Direct TV
• Advertising
• Dotdosh Meredith
• Google
• Meta
• MNTN
• Pixels
• Walmart Connect

LAW PARTNER:
• Reed Smith