Fintech: An Accountable Marketing Masterclass 2022 | The Financial Services Forum | 10 October 2022 | BNY Mellon, 160 Queen Victoria St, London EC4V 4LA, UK
Venue
BNY Mellon
BNY Mellon, 160 Queen Victoria St, London EC4V 4LA, UK
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| Event Date |
Tue Oct 11 BST (about 2 years ago)
In your timezone (EST): Mon Oct 10 7:00pm - Mon Oct 10 7:00pm |
| Location |
BNY Mellon
160 Queen Victoria St, London EC4V 4LA, UK |
| Region | EMEA |
Details
How do they do that? If you’ve been wondering how fintech is delivering marketing that’s both resonant and commercial, then this is the session for you.
With a panel that represents some of the best fintech communications and campaigning platforms out there, we’ll be unpicking how fintech creates accountable marketing. Driven by purpose these exemplars will shed light on full-funnel marketing along with campaigning causes that are redefining what good marketing looks like. And with fintech growth through open banking estimated to reach 63.8m people by 2024* you won’t want to miss this.
Relevant to all financial service asset classes, by attending this session you’ll gain a deeper understanding of:
• The principles of accountable marketing
• How to make your marketing more digitally-led and social first
• How to create marketing with the impact that matters
• The critical metrics that secure recognition across the business
• Turning attraction into loyalty
Speakers
2022 Speakers
Caroline Hurst
CMO, Tumelo
Fiona Couper
CMO, Teamspirit
Jacqueline Dewey
CEO, Smart Money People
Tiana Portugal
Marketing Director, Funding Circle
Sponsors & Partners
2022 Sponsors
SPONSOR:
• Teamspirit
HOSTED BY:
• BNY Mellon