Fixing the Broken Customer Journey with Digital Transformation 2019 | Financial Services Forum | 19 September 2019 | TBC
Venue
TBC
TBC
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| Event Date |
Thu Sep 19 BST (about 5 years ago)
In your timezone (EST): Thu Sep 19 4:30am - Thu Sep 19 6:30am |
| Region | All |
Details
According to an IDG report 66% of buyers are desperate for more relevant content. Furthermore, research by The Content Marketing Institute reveals that 72% of marketers say their top challenge is producing more relevant content.
This practical session will offer real world insights from client-side strategies, considering how marketers can:
• Create innovative experiences that resonate with the B2B buyers
• Empower sales with value-driven messaging in real-time
• Analyse buyer behaviour and engagement through data-driven reporting
Speakers
2019 Speakers
CHAIR:
David Cowan
Managing Director, The Financial Services Forum
SPEAKERS:
Iain Masson
Director of Sales, Showpad
Prue Thompson
Senior Director, Marketing and Client Engagement, RBC Wealth Management
Sponsors & Partners
2019 Sponsor
• Showpad