Forrester - Consumer Marketing 2019 | Forrester Research, Inc. | 2 April 2019 | New York Marriott Marquis, 1535 Broadway, New York, NY 10036, USA
Venue
New York Marriott Marquis
New York Marriott Marquis, 1535 Broadway, New York, NY 10036, USA
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| Event Date | Tue Apr 2 EDT - Wed Apr 3 EDT (over 5 years ago) |
| Location |
New York Marriott Marquis
1535 Broadway, New York, NY 10036, USA |
| Region | Americas |
Details
In 2019, the sole focus of Forrester's Consumer Marketing Forum will be the explosive growth — and current evolution — of direct-to-consumer (DTC) brands.
We will hear from leading DTC players and from legacy brands that are learning from and responding to the DTC phenomenon.
Why? How? And what now?
Throughout our two-day Forum, we will seek the answers to three critical questions:
What are the key demographic, behavioral, and technological trends powering consumers’ embrace of DTC as a category, often at the expense of larger, more established brands?
How have DTC brands fundamentally challenged and changed longstanding assumptions of consumer marketing — from the definition of brand to the power of social and influencer marketing?
And we will examine key competitive issues, including the search for differentiation in some very crowded categories. What are emerging best practices in DTC, both among pure plays and as traditional players embrace DTC?
Speakers
2019 Speakers
Tina Sharkey
Co-Founder and CEO, Brandless
Jennifer Goldfarb
Co-founder and Executive Chairwoman of the Board, ipsy
Chieh Huang
Co-Founder and CEO, Boxed
Zak Normandin
Founder & CEO, Iris Nova (DIRTY LEMON, The Drug Store)
Rob Schutz
CRO and Co-Founder, Ro
Chris Villarreal
Vice President of Integrated Marketing, Marcus by Goldman Sachs
Josh Wolff
VP of Customer, ThirdLove
Christian Bartens
Marketing Measurement Leader, Equifax
Luke Droulez
Chief Marketing Officer, Parachute
David Galinsky
Director, Customer Data Science , McDonald's
Steven Gutentag
Co-Founder, Thirty Madison
Todd Kane
VP of Growth, BARK
Bret Sanford-Chung
VP, Executive Partner, Forrester
Helen Thompson
Industry Strategy, Esri
Emily Collins
Principal Analyst, Forrester
Austin Hulak
Vice President, Red Ventures
John Matthews
President, Marketing Evolution
Shawn Meyers
Product Marketing, Oracle Marketing Cloud
Brandon Purcell
Senior Analyst, Forrester
Mitchell Weisman
Founder & CEO, RevJet
Rachel Blumenthal
Founder & CEO, Rockets of Awesome
Jesse Horwitz
Co-Founder and Co-CEO, Hubble
Anjali Lai
Senior Data Analyst, Forrester
Melissa Parrish
VP, Research Director, Forrester
Melanie Travis
Founder & CEO, Andie
Jennifer Wise
Senior Analyst, Forrester
John Baronello
Director, Marketing Analytics, Allstate
Domenic DiMeglio
EVP of Distribution, Marketing and Operations, CBS Digital Media, CBS Interactive
Pradeep Elankumaran
Co-Founder and CEO, Farmstead
Seth Goren
Senior Vice President, Media Strategy and Analytics, Discovery, Inc.
Jerry Hum
CEO & Co-Founder, Touch of Modern
Sucharita Kodali
VP, Principal Analyst, Forrester
Ryan Skinner
Senior Analyst, Forrester
Collin Colburn
Analyst, Forrester
Andrew Hogan
Senior Analyst, Forrester
Jessica Liu
Senior Analyst, Forrester
Ericka McCoy
Chief Marketing Officer, Resonate
Jim Nail
Principal Analyst, Forrester
Michael Trapani
Marketing Program Director, IBM Watson Marketing
Sponsors & Partners
2019 Sponsors
PREMIER:
• Esri
PLATINUM:
• IBM
GOLD+:
• Resonate
GOLD:
• Adobe
• Instart
• Marketing Evolution
• SproutSocial
• Thunder Head
SILVER:
• OneTrust
• Resulticks
VISIBILITY:
• AdRoll
• Jellyfish
• Civis
• Equifax
• Oracle
• Spotlight Analyst Relations
• one spot
• PACIFIC
• zeta