Future of ABM: Account-Based Marketing (2nd Edition) 2023 | Group Futurista | 23 October 2023 | Webinar

Group Futurista is happy to present a knowledgeable webinar. This webinar has numerous revolutionary keynotes, case studies, and panels. It brings together experts from the field of Technology, Marketing, Automation, AI, Innovation, and various Services to discuss how Digital Transformation is impacting the Future of ABM.

To overcome the pandemic's obstacles and survive in the new business era, B2B enterprises must shift beyond the account-level focus of traditional account-based marketing (ABM) and adopt a hyper-personalized strategy that treats business stakeholders as individuals.

Marketers must now comprehend each customer's distinctive travels and who they are both at and outside of work. This is where individual account-based marketing (ABM-i) comes into play. By incorporating genuine personalisation into an account-based marketing strategy, ABM-i allows for stronger connections and more income.

A survey carried out by Forrester discovered, "Marketers strongly agree that personalized content (56 percent) and advanced data management (43 percent) are keys to ABM's success."

If a typical B2B company spends 80% of its sales and marketing budget on sales team expenses and 20% on marketing expenses, ABM could save a significant amount of money by replacing expensive outbound salespeople with much more cost-effective ABM marketing campaigns, automation technologies, and inbound order takers. This works especially effectively for B2B enterprises with simpler goods at lower prices that don't require in-person selling to deliberately sell and nurture enterprise clients who are purchasing pricey solutions with protracted sales cycles