Future of Marketing Analytics for Businesses Summit 2024 | Group Futurista | 21 March 2024 | TBA, San Francisco, USA

The summit is an informative summit that brings together industry leaders, tech innovators, and customer experience experts. With a focus on the latest technologies and methodologies, attendees will gain practical insights into optimizing marketing campaigns, enhancing customer experiences, and ensuring measurable ROI. With interactive & engaging keynotes, and plenty of networking opportunities, this summit is the perfect place to discover how the Future of Marketing Analytics for Businesses Summit can transform the way your business operates.

• Data-Driven Decision-Making
Marketing Analytics empowers businesses by providing extensive data insights, enabling informed decision-making. Through meticulous analysis of customer behavior, preferences, and market trends, businesses can make strategic choices backed by real-time data. This not only enhances the precision of marketing strategies but also allows for agile adjustments in response to dynamic market conditions. Marketing Analytics enables businesses to identify and target specific customer segments with higher accuracy. By understanding consumer demographics, purchasing patterns, and engagement metrics, companies can tailor marketing campaigns to resonate with the right audience, resulting in improved conversion rates and cost-efficiency. The detailed analytics reports assist businesses in optimizing their marketing campaigns. Through A/B testing, attribution modeling, and performance analysis, companies can identify which channels and strategies yield the best results. This iterative refinement enhances overall campaign effectiveness and maximizes return on investment.

• Customer Experience Enhancement
Marketing Analytics plays a pivotal role in enhancing the overall customer experience by providing insights into customer journeys and satisfaction levels. This holistic view enables businesses to prioritize customer-centric strategies and cultivate long-term relationships. Through comprehensive data analysis, businesses can personalize their marketing efforts based on individual customer preferences. This personalization fosters a stronger connection between the brand and the customer, leading to increased customer loyalty and lifetime value. By leveraging predictive analytics, businesses can anticipate customer behavior, enabling proactive engagement strategies. This not only helps in addressing customer needs before they arise but also allows for the development of innovative products or services aligned with future market demands.

• Measurable Roi and Accountability
Marketing Analytics provides a transparent and measurable way to track the return on investment (ROI) of marketing initiatives. This accountability is crucial for demonstrating the value of marketing efforts to stakeholders and ensuring that resources are allocated effectively. Establishing key performance indicators (KPIs) through Marketing Analytics allows businesses to quantitatively assess the success of their marketing campaigns. Metrics such as conversion rates, customer acquisition costs, and customer lifetime value provide actionable insights into campaign effectiveness and areas for improvement. With detailed analytics, businesses can allocate their marketing budgets more efficiently. By identifying high-performing channels and campaigns, companies can reallocate resources to maximize impact, ensuring that every marketing dollar is spent judiciously to achieve optimal results.

Why Attend:
• Comprehensive Agenda
Innovative keynotes delivered by the industry's true heavyweights, covering practical challenges and subjects which are exclusively entailed in our agenda. Gain subject matter expertise, network, and collaborate to explore solutions that shed light on future business models impacting revenue inflows.

• Boost Your Business
Futurista start-up elevate is a dedicated platform for startups and vcs. We offer industry-specific startups a showcasing opportunity, enabling them to connect with corresponding vcs and mentors. A win-win dynamic is created to attain the desired exposure for startups who are looking forward to scaling up their businesses.

• Intelligent Event Experience
A smart application will help you connect with key decision makers, share files, brainstorm ideas, and have a seamless networking experience. A comprehensive module covering the entire event, compiled for training purposes, to be made available post-conference, exclusively for the attendees.

Who Should Attend:
CXO, Director, VP, Head, Manager, Specialist of -
• Marketing Analytics
• Marketing & Reporting
• Market Intelligence
• Consumer Intelligence
• Marketing
• Technology
• Digital transformation
• Emerging technologies
• Marketing Automation
• Marketing Technology
• Marketing Analytics
• Solution Marketing
• CRM
• Salesforce Marketing Cloud
• Digital Marketing Strategist

Topics We Cover:
• Marketing Automation Excellence
• Relationship Intelligence
• Competitive Intelligence
• Data Visualization
• Data Extraction
• Data Warehouse
• Advanced Workflow Automation
• Predictive Analytics
• Demand Generation
• Real-time Marketing
• Customer-Centric Strategising
• Loyalty & Retention
• CRM Innovation
• Risk Mitigation
• Seamless Workflow

2024 Speakers

Jean Pappalardo
Digital Marketing Director, SEM and Shopping, Williams-Sanoma, Inc.

Jude Calvillo
Director, Marketing Analytics (Advanced Analytics), Genesys

Andrew Weiss
Marketing Director, Genentech

Connor Botkin
Marketing Director, FreeWire Technologies

Patrick Kelly
Senior Director, Fields Morbeting Operations, NVIDIA

Emma Wilkiemeyer MS
Marketing Director, Pfizer