Gartner Marketing Predictions: Build Consumer Trust, and Exploit GenAI 2024 | Gartner | 16 January 2024 | Webinar

Chief marketing officers and marketing leaders face unprecedented challenges in 2024. Diminishing trust in traditional social media platforms and growing skepticism toward generative AI (GenAI) technologies are reshaping consumer interactions. These shifts pose significant hurdles for CMOs already grappling with the demand to achieve more with fewer resources. At the same time, these challenges present unique opportunities. Marketers can leverage GenAI to boost efficiency and foster a culture of creativity, or they can stand out by deliberately rejecting tech trends in favor of more traditional approaches. The Gartner 2024 Mainstream Marketing Predicts emphasize the need for agility and self-awareness in the rapidly evolving marketing landscape.Join this complimentary webinar as a panel of Gartner marketing experts explores what lies ahead for marketing in 2024 and beyond, and how marketing leaders can navigate the delicate balance between advancing technology and maintaining consumer trust.

• Refocus customer acquisition and loyalty strategies to counter social media attrition
• Integrate GenAI technology into in-house creative processes to enhance efficiency and innovation
• Assess the impact and potential of AI-free, traditional marketing methods on brand differentiation and engagement

2024 Speakers

Emily Weiss
Sr Principal, Research, KI Leader

Dan Gutter
Sr Specialist, Research

Suzanne Schwartz
Sr Director Analyst

Greg Carlucci
Sr Director Analyst

Chris Ross
VP Analyst

Leah Leachman
Sr Principal Analyst