How Can Banks Drive More Meaningful Customer Engagement? 2022 | FT Live | 27 April 2022 | Webinar

Bridging the human-digital divide to better connect with customers.

By the end of 2021, the U.S. banking industry saw closures of over 2700 branches, surpassing the record number of net closures in 2020. With a trend that has only accelerated since the pandemic, banks have been forced online and to consider dramatically transforming their products and services. As rapid innovation transforms other industries, from ride-hailing to fitness trackers, financial services have been under increasing demand to meet new customer expectations and offer a digital native experience.

Digitizing Operations
How can banks ensure they deliver a meaningful customer experience as they pivot to digital operations?

Building Rapport
Why are banks struggling to build rapport with new customers online? How important is customer trust when transitioning to digital?

Customer Disengagement
What is the impact of customer disengagement on customer lifetime value? How are banks working to prevent the disengagement of customers?

Understand
The big picture, not just the individual strands of the business you work in

Connect
Build relationships with some of the biggest names in your industry

Discover
New approaches and strategies to help win market share

2022 Speakers

Matt Gillin
CEO, Relay Network

Ashley Ross
Client Care Executive, Bank of America

Imani Moise
US Banking Correspondent, Financial Times

2022 Sponsor

• Relay