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Event Date Tue Mar 22 PDT (2 months ago)
In your timezone (EDT): Tue Mar 22 3:00am - Tue Mar 22 3:00am
Location Online
Region Americas

The ever-growing amount of information and the expanding channels, such as digital, create confusion that weakens buyer confidence and hinders revenue growth. So, how much time do buyers spend with vendors to help them navigate the buying journey – 40%, 50%, maybe 60%? Buyers spend only 17% of their buyer journey with vendors, and Gartner expects that to drop by another 2 to 5% by 2023. This complimentary tech and service provider webinar will help you better identify what their customers prefer and need, and explore what the highest-growth companies at each stage of revenue development.

Discussion Topics:
• Identify buyer goals and concerns, and target them better to drive growth
• Explore tech marketing growth insights and how to apply them
• Discover what the highest-growth companies at each stage of revenue development


2022 Speakers


Alastair Woolcock
VP Analyst, Gartner

Amy Jenkins
Director Analyst, Gartner