How to Win at SEO for B2B 2020 | Association of National Advertisers (ANA) | Maggiano's Little Italy, 2019 Post Oak Blvd, Houston, TX 77056, USA
Venue
Maggiano's Little Italy
Maggiano's Little Italy, 2019 Post Oak Blvd, Houston, TX 77056, USA
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| Location |
Maggiano's Little Italy
2019 Post Oak Blvd, Houston, TX 77056, USA |
| Region | Americas |
Details
Presentation Summary: For years marketers have thought that business owners act differently in the digital ecosystem than individual users. The truth is, however, that business owners and procurement are all human. And like every other human they raise their hands in the digital world to signal their intent to buy, engage, or consume information by using queries. It is our job as communicators to be there for them with answers to their questions.
The presentation will focus on how to use search to find your consumers burning questions and include a case study on MMI’s work with Microsoft that helped them increase SMB engagement for their collaboration
Speakers
2020 Speaker
Cory Matthews
Director of SEO, MMI Agency