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Event Date Tue Sep 21 EDT (9 months ago)
Location Online
Region EMEA

Delivering the New Shopping Experience: Sustainable supply chain, intelligent store operations, and evolving ecosystems to transform customer journeys

Shopping is changing faster than ever. With eCommerce surging to 30% of total retail sales in some countries, shopping patterns are transformed and call for a unified customer journey to match the expectations of technology-savvy and time-crunched consumers. The experience retailers deliver in the different stages of the shopping journey —from inspiration, discovery, purchase, fulfillment, and after sales services—their brand equity, data security, and sustainability credentials become increasingly important to generate customer loyalty and trust.

The growing complexity of the shopping journey puts further pressure on costs in an industry already operating on tight margins. Transforming operations is far from simple and ask for efficiency in the way the working parts of the retailer’s ecosystem—processes, assets, people, partners, and products—are leveraged to increase lifetime customer value. In this context, partner network, customer experience, and cost structure become the key business transformation priorities for European retailers over the next three years.

Technology such as artificial intelligence (AI), analytics, Internet of things (IoT), cloud/edge-based foundations, that enables business use cases including 360º connected customer data management, predictive network inventory orchestration, and augmented knowledge worker, empowers retailers to re-think their business and better respond to customers expectations, increase efficiency and reduce the cost to serve.

During the IDC European Retail Executive Digital Summit 2021, we will look at the retailers’ ability to leverage technology to best use their resources and to enhance visibility and responsiveness across operations to reap the opportunities of this new retail phase.


2021 Speakers

Roberta Bigliani
Vice President, Head of IDC Insights and IDC Future of Work Executive Lead - Europe, IDC

Filippo Battaini
Head of IDC Retail Insight, Europe, IDC

Angel Maldonado
CEO & Founder,

Keith Cahoon
Director Business Development, Juniper - Mist Systems

Sean Lee
Vice President of Sales, EMEA, Sensormatic Solutions

Colin Shenoy
Global technology transformation organization, Diageo

Christos Kotelis
Team Manager, Head of CRM, Lidl Hellas & Cyprus

Leslie Hand
Vice President, IDC Retail Insights

Andreas Streubig
Senior Vice President Global Corporate Responsibility & Public Affairs, Hugo Boss

Claudio Bianchi
CIO, Kiko

Thijs van Mil
Head of Product, Transferz

Miha Kovač
Executive Director CoE, Data Services, Studio Moderna

Sinanudin Omerhodzic
Transformational CIO & CDO, Aldi

Ornella Urso
Senior Research Analyst, IDC Retail Insights

Giulio Raffaele
Research Manager, IDC Retail Insights

Sponsors & Partners

2021 Partners

• Juniper Networks
• Sensormatic IQ

• Milkman