IDC IT Forum 2019 - Islamabad, Pakistan | International Data Corporation (IDC) | 9 December 2019 | Karachi Marriott Hotel, 9 Abdullah Haroon Rd, Civil Lines Karachi, Karachi City, Sindh 10444, Pakistan

In today's world, digital transformation (DX) has attained a macroeconomic scale and impact, becoming the core of what industry leaders do and how they operate. The DX economy is driven by digital-native enterprises. Born in the digital era, these enterprises are disrupting the traditional models and forms of interactions between the customer and the product or service.

In order to succeed in this economy, established enterprises must embrace a "digital native" approach to the way they think and act. Indeed, comprehensive digital strategies must be put in place if these organizations are to actively disrupt business models and processes, establish new revenue sources, and increase profitability.

To fully embrace the mindset a digital-native enterprise, there are five digital competencies that organizations must attain:

• Leadership: Deliver and integrate new digital technologies alongside legacy systems and processes while embedding infrastructure and cultural change management techniques as a result of digitally-enhanced processes.
• Relationship: Optimize reach, maximize relevancy, and enable reciprocity from customers, employees, and channel partners. Aim for evangelism, not just satisfaction.
Information: Syntax, semantics, and socialization are all critical when the endgame is to increase the revenues generated from information-based products, experiences, and services.
• Operation: Achieve scale and expand the scope and delivery speed of innovations across business units.
Talent: Leverage workplace optimization and talent sourcing so that processes, people, and culture all perfectly align with the organization's DX goals.
The digital battlefield is intensifying, and all industries are being disrupted. Technology and non-technology players are converging. Are you ready to compete in the DX economy?