iMedia Future of Marketing Summit 2024 - New Zealand | iMedia | 4 August 2024 | Hilton Lake Taupo, 80-100 Napier Road, Hilltop, Taupō 3379, New Zealand

This event is exclusively tailored for the nation's most exciting leaders in brand, marketing and digital innovation. Within a meticulously curated Martech programme, attendees will benefit from networking opportunities and 1:1 meetings with prospective business partners. At the core of this event lie exciting possibilities for both business growth and career advancement, fostered by stimulating and meaningful discussions and the facilitation of actionable strategy development.

Top Industry Topics
Digital Trust and Business Sustainability:
• In today's marketing landscape, trust is at the forefront as businesses grapple with privacy regulations and data management policies, resembling explorers navigating uncharted territories. Looking deeper into the right balance between personalisation and privacy can show different views on building lasting customer loyalty and helping businesses thrive.

Unified CX & Personalisation:
• Crafting personalised experiences tailored to each individual customer has become the norm, but marketers face the challenge of navigating the fine line between compliance and creativity. This demands a symphony of data and empathy, where every interaction resonates with the customer's unique journey. How do we strike this balance effectively while fostering genuine connections with customers?

Changing consumer landscape, cultural shifts, and evolving demographics:
• Cultural, demographic, and behavioural shifts heavily influence the future of marketing. With our world becoming more diverse and interconnected, brands are compelled to grasp the changing cultural and demographic dynamics and tailor their strategies accordingly. How can brands navigate and leverage ongoing shifts in gaining insights into people's digital interactions with their brands to ensure relevance and resonance with consumers?

Social Commerce:
• With Social Commerce on the rise, businesses face opportunities and challenges in the digital realm. While platforms expand brand reach and drive sales, navigating this shift demands strategising for continued engagement, especially with influencers and digital storefronts. As brands explore innovative ways to connect with their audience online, they face the challenge of harmonising creativity with commerce to remain relevant and competitive. What strategies might help navigate this delicate balance?

Agile Marketing:
• In a world where change is constant, agility has become a survival instinct for businesses. Agile methodologies empower organisations to thrive amidst uncertainty, turning challenges into opportunities for innovation and growth. How businesses continue to embrace and enhance agility as a cornerstone of their strategies remains an open and evolving discussion.

Customer-centric Martech approaches:
• The era of personalised experiences and predictive analytics is upon us, revolutionising the ways businesses understand and engage with their customers. Leveraging MarTech tools isn't just about accessing data; it's about unlocking insights that drive customer delight and loyalty. How can businesses harness these transformative capabilities to forge deeper connections and lasting relationships with their customers?

Marketing Mix Modelling:
• As marketers wait for new solutions to emerge, improvements in current tools, and advancements in methods that don't rely on cookies, they are reverting to an established and reliable method with the resurgence of Marketing Mix Modeling. Discussions and sessions on MMM aim to provide a deeper comprehension of the benefits and showcase MMM's ability to perfect cross-channel strategies and use analysis techniques to determine which marketing efforts drove sales most effectively for those seeking a competitive edge and preparing for future success through forecasting and strategic planning.

Performance Marketing:
• Addressed was the increasing importance of AI & Machine Learning in campaign experience and optimisation. The rise in significance of voice search and the need for marketers to adapt strategies accordingly. This summit will provide a great opportunity to hear presentations on these trends and insights, with shared strategies to stay ahead in an ever-evolving landscape in performance marketing.

AI-driven Strategies and Challenges:
• AI-driven strategies are at the forefront of discussions about the future of marketing, offering businesses valuable insights and opportunities for optimisation. As organisations increasingly harness the power of AI, they anticipate its exponential growth and transformative potential in reshaping commerce and consumer behaviour. How can brands fully capitalise on AI's capabilities and drive meaningful results in their marketing efforts?

2024 Speakers

Sharon Abbott
Head of Data & Analytics NZ, ANZ Bank

Clive Ormerod
CEO, AS Colour

Melissa Crawford
Director, Tech with Heart

Mark Jones
Co‑founder + Chief Storyteller, Impact Institute

Brett Colliver
Chief Creative Officer, dentsu | Merkle

Andy Bowie
GM, NZ, Uber

Shalyce McLean
Agency Lead, ANZ , Uber Advertising

Josh Turney
Programmatic Channel Lead, oOh Media

Ben Pujji
Chief Product Officer, Atomic.io

Richard Knott
GM, ANZ, InfoSum

Kristin Sutter
Head of Strategy, Insights & International Growth AU/NZ, Google

Mike Gray
Director, Go Media

Sam Burns
Head of Digital, OMD

Katherine McVeity
Head of Customer Success, Integral Ad Science

Robert Hutchinson
GM Digital - Commercial , TVNZ

Sandra Scott
Sales & Partnerships Director, NZ • Demand Sales, APAC, Vistar Media

Alex Lawson
Head of Strategy & Media, Market Media

Mel Homer
MC, iMedia

Helena Stylman
Managing Director ANZ, iMedia

2024 Sponsors

• Market Media
• Sky
• Google
• OMP
• Mediaworks
• Atomic.io
• Tvnz
• IAS Integral Ad Science
• Tiktok
• Dentsu
• Vistar Media
• Advertise on Uber
• Go Media
• Infosum
• Gumgum
• Incubeta
• Teads
• Stanley Street Media