Improving Omnichannel Customer Experience in Financial Services 2022 | Statflo | 29 October 2021 | Online Event

Today’s connected banking customers engage with brands and demand services via their preferred channel or device - on their phones, on tablets, on social media, in branch, online, over text, the list goes on.

While digital banking has become the default for many customers, there are still those who value the personal touch. And even those who favor banking through an app often prefer personalized and human interactions for complex financial products. As banks continue to make progress in digitizing the customer experience, they must also remember that omnichannel includes the critical human side of the equation.

Customers expect the ability to jump from one platform to another without any interruption, and brands are beginning to level up. Therefore, financial service brands need to ramp up their omnichannel strategies to deliver the most seamless customer experience. To maximize sales, banks must effectively combine digital and human channels to create a seamless omnichannel offering. In this webinar, we’ll discuss:
• Why financial service brands need to focus on the customer lifecycle and experience
• The strategies they can enact to enhance their omnichannel experience
• How they can break down data silos and deliver a unified customer experience

2021 Speakers

John Rocco
VP of Marketing, Canadian Banking, Scotiabank

Scott McArthur
CRO, Statflo