Inflation, Stagflation, Deflation… What ambitions and trade policy for 2024? | Simon-Kucher & Partners | 24 January 2024 | Business Center Edouard VII, 23 Rue Édouard VII, 75009 Paris, France

In a context which remains uncertain about costs, marked by the first signs of a slowdown in consumption , by a growth in the distributor product offering (MDD), by new requests for reduction/alignment of prices from distributors, and European groups, the year 2024 promises to be complex for consumer goods manufacturers.

How to find the perfect balance between profitability and commercial attractiveness?
How to organize ourselves in the face of new demands from international alliances?
How to guarantee the best ROI of your investments (trade, promotion, retail media, etc.)?
How to attract different consumer segments?

We will address, among others, these questions during our conference, and we will provide concrete insights through three case studies:

• European pricing policy and management of price differences in the context of a European purchasing center (Eureca, Eurelec, Lidl, etc.), how to defend your prices and your position?
• Promotional policy in the context of the Descrozaille and Egalim law, how to maximize the impact of your NIP and Retail Media investments?
• Assortment policy, what role for innovation in the future mix and how to maximize the efficiency of the offer with the consumer needs of tomorrow

This conference is aimed at players in Consumer Goods , with the ambition of providing experiences and cross-sector perspectives.

2024 Speakers

Martin Crepy
Senior Partner, Simon-Kucher

Camille Drumel
Partner, Simon-Kucher

Ines Desvignes
Senior Director, Simon-Kucher

Adrien Debacq
Director, Simon-Kucher